Dana DiTomaso – Analytics for Agencies

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WHAT YOU GET!

 

Part 1: Introduction to Analytics for Agencies

• Understanding the Importance of Analytics: Learn why data is essential for modern digital marketing agencies.
• Overview of Key Analytics Tools: Introduction to Google Analytics, Google Tag Manager, and other critical tools for tracking client performance.
• Client Reporting Best Practices: Strategies for delivering data in an understandable and impactful way for clients.

Part 2: Setting Up and Configuring Analytics

• Account Setup: How to set up Google Analytics and other platforms for your clients.
• Configuring Goals and Conversions: Learn how to set up and track key performance indicators (KPIs) that matter most to your clients.
• Tag Management: Introduction to Google Tag Manager for efficient data tracking across websites.

Part 3: Data Collection and Reporting for Agencies

• Collecting the Right Data: Understand the types of data that are most important for your clients and how to capture them.
• Custom Reports and Dashboards: Build custom reports and dashboards that provide actionable insights for clients.
• Data Visualization: Techniques for transforming raw data into visuals that tell a compelling story.

Part 4: Analyzing Client Campaign Performance

• Campaign Tracking: Learn how to track and measure the performance of client campaigns across different channels (SEO, PPC, social media, etc.).
• Identifying Trends and Opportunities: Use data to spot trends, opportunities for improvement, and areas for scaling successful strategies.
• Client-Specific Metrics: How to tailor your analytics approach to meet the unique goals of each client.

Part 5: Troubleshooting and Advanced Analytics Techniques

• Common Analytics Issues: Identifying and fixing data discrepancies, tracking issues, and errors in reporting.
• Advanced Techniques: Introduction to deeper data segmentation, event tracking, and multi-channel attribution.
• Predictive Analytics: How to use historical data to forecast future trends and outcomes for clients.

 

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