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What You Will Learn

 

The course covers every essential aspect of SEO for publishers, ensuring that your content reaches its maximum potential.

SEO Foundations for Publishers

Understanding how search engines rank news and editorial content. The fundamentals of on-page SEO, E-E-A-T (Experience, Expertise, Authority, Trustworthiness), and content structure.

 

Technical SEO for High-Performance Publishing

Optimizing site speed, Core Web Vitals, structured data, and indexation. Implementing AMP, XML sitemaps, and Google News optimization.

 

Content Strategy & SEO Integration

Developing a scalable content strategy that aligns with SEO best practices. Implementing keyword research, topic clustering, and content calendars to enhance organic reach.

 

Link Building & Authority Development

Building editorial backlinks from high-authority sources. Leveraging guest posting, PR strategies, and internal linking to strengthen domain authority.

 

Monetization & SEO-Driven Revenue Growth

Maximizing revenue through SEO-optimized ad placements, affiliate marketing, and sponsored content strategies.

 

Analytics & Performance Tracking

Using Google Search Console, Google Analytics, and third-party tools to measure success and optimize content performance.

Who Should Take This Course?

This program is perfect for:

• Publishers & Media Companies looking to scale their organic reach.
• SEO Specialists working in content-driven industries.
• Editors & Content Managers who want to integrate SEO seamlessly into editorial workflows.
• Freelance Writers & Bloggers aiming to grow their platforms with strategic SEO.

Why This Course Stands Out

Unlike general SEO training, this course is built specifically for publishers, ensuring relevant strategies, case studies, and real-world applications. With Vahe Arabian’s industry expertise, participants gain access to proven frameworks that have helped media brands grow and succeed in a competitive landscape.

 

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