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What Is the “Media Buying ADS Masterclass – Mr. Paid Ads”?

Caleb Kruse, widely known as Mr. Paid Ads (or Mr. Paid Social on TikTok), is a seasoned media-buying expert with over 10 years of experience. He’s managed over $150 million in ad spend and tested tens of thousands of ads across platforms like Facebook, Instagram, TikTok, and more

Key Highlights of the Course:

• Comprehensive Curriculum: Covers foundational to advanced strategies across multiple ad platforms—Facebook, Google, TikTok, Instagram, and beyond

• Hands-On, Data-Driven Learning: Focus on analytics, tracking, and performance metrics like CPA, CTR, ROAS—with real-world case studies and campaigns

• Creative Mastery: In-depth modules on crafting winning ad copy, visuals, video content, UGC, and the psychology behind high-converting creative

• Scaling & Optimization: Learn how to scale campaigns effectively, manage budgets, automate processes, and use tactics like retargeting and lookalike audiences

• Practical Tools & Templates: Includes swipe files, ad templates, cheatsheets, dynamic Google Sheets, custom GPTs, checklists, and more

• Community & Support: Gain access to an exclusive membership community (on platforms like Slack or Teachable) where Caleb participates, plus templates and group calls

• Course Format: Offers over 10 hours of video content, structured modules, quizzes, resources, and lessons that guide you from setup to scaling.

Course Modules at a Glance (based on official outline)

Outlined in detail on the Mr. Paid Social Academy site:

• Foundations for Media Buying: Setting up ad accounts, Business Manager, Pixel implementations, Meta policy compliance, and conversion API setups

• Creatives that Scale: Tools and GPTs for brainstorming, competitor analysis, copy generation, viral hook creation, Canva usage, UGC strategies, and creative frameworks

• Launch Strategy: Understanding Facebook’s algorithm, campaign setup, ad builder templates, handling ad rejections, and organization strategies

• Test, Learn & Scale: Performance analysis, audience breakdowns, Facebook reporting, Frankenstein Ads strategies, metric formulas, and quizzes

• Advanced Media Buying Strategy: Custom rules, optimization techniques, budget adjustments, split testing, and handling meta buying cycles

Who Is It For?

• Beginners and Seasoned Marketers: Designed to help both those new to media buying and experienced professionals sharpen their strategies

• Business Owners & Entrepreneurs: Gain control over ad spend, learn to drive leads or sales without relying heavily on agencies

• Marketers, Freelancers & Agencies: Add media-buying expertise to your toolkit and confidently offer paid ad services to clients

• Anyone Seeking Practical Impact: The course equips you with usable tools and frameworks tailored to drive real results—the famous “media-buying cycle”

 

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