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Here’s What You Get:

 

Who is Maja Voje / What is GTM Strategist

• Maja Voje is a GTM (Go‑To‑Market) strategist, author, advisor. She has over a decade of experience working in growth & marketing with big names like Google, Rocket Internet, Bayer, Heineken, as well as many startups.

• Her methodology focuses on helping companies find product‑market fit (PMF), define ideal customers, set up positioning, pricing, channels, etc.

 

What is “Bundle / GTM in a Box”

“GTM in a Box” is a bundle of resources from her GTM Strategist portfolio.

Here are the components included (or usually included) in the bundle:

 

What You Get / Benefits

Some of the advantages of this bundle:

• All‑in‑one resource: You get strategic theory + practical templates + a bootcamp, so less need to piece together your GTM learning from multiple sources.

• Frameworks and checklists: The “100‑step checklist,” templates, etc., help move from theory to action. Good if you want something structured.

• Self‑paced + optional coaching: The bundle/self‑paced version is cheaper, and there are also options to get more hands‑on or live help.

• Proven track record: Maja has worked with many companies; her “GTM Method” seems battle tested.

 

Possible Drawbacks / Things to Check

Here are things to watch out for or verify:

• Fit for your context: The material seems oriented toward startups, SaaS/B2B, tech‑focused products. If you’re in B2C, e‑commerce, marketplaces etc. the GTM motions or examples may be less directly applicable.

• Self‑motivation needed: For the self‑paced bundle, you’ll need discipline to work through it, use the templates, adapt them. Without live support it’s easy to get stuck.

• Language / cultural localization: The examples and frameworks may reflect Western / tech startup contexts. Adapting to your market (Vietnam, etc.) may require extra work.

• Cost vs budget: While discounted prices (≈ US$200) are more accessible than high‑end coaching, it’s still a nontrivial investment. Need to assess ROI.

 

Who It’s Best For

This kind of bundle makes the most sense if you:

• Are a founder, product manager, or marketer in a startup / early‑stage company, especially B2B / SaaS or tech product.

• Need to set or refine your GTM strategy (target customers, messaging, pricing, channels) more clearly.

• Prefer a structured, guided framework rather than figuring everything from scratch.

• Have capacity to implement (use the templates, do the work) rather than just consume content.

Less ideal if:

• You are more advanced and already have solid GTM processes and want deeply custom consulting.

• Your product / business type is very different (e.g. B2C e‑commerce with very different channels, or consumer goods) and may need different frameworks.

• You don’t have resources / time to implement the learning.

 

Verdict / Comparison

I think “GTM in a Box” is quite strong as a packaged resource. It offers a lot of value if you commit to using it well. It’s cheaper than high‑level coaching but more structured (and more useful) than just buying a book.

If I were you, I’d compare it with a simpler option (just book + checklist) vs the full bundle + any coaching, and see which gives better ROI given what you currently need to do & what budget you have.

See More: Markens Castelly – Ai Creators Academy

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