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Who is Jason Hornung?

Jason Hornung is a digital marketer, entrepreneur and founder of JH Media LLC and the training programme Academy of Advertising (AOA). According to his materials, his agency has handled tens of millions of dollars in ad spend across various niches.

Some key highlights:

• He claims to have spent ~US$468,753 per month profitably on ads for clients.

• His agency reportedly helps clients run large Facebook/Google/Youtube campaigns, scale ad spend, optimise funnels.

• He markets the AOA programme as a way to teach advertisers / business‐owners how to run profitable ad campaigns themselves (or as agencies) via his “AOA Way” method.

What is the “Academy of Advertising” (AOA)?

The Academy of Advertising is a membership/training program built around Jason Hornung’s methods for paid advertising. Below are major components and features:

What you learn:

• How to set up and optimise paid traffic campaigns (Facebook/Meta & often Google/YouTube) with the aim of generating profitable results for yourself or clients.

• Funnel & ad‐campaign diagnostics: identifying “points of failure” in ads/funnels rather than assuming ads alone are the issue. (For example in a LinkedIn post he wrote about keeping the ad live while testing landing page tweaks.)

• Advanced scaling strategies: how to expand budgets, duplicate winners, switch audiences, maintain ROI as spend increases.

• Copywriting, offer structure, campaign planning, and standard operating procedures (SOPs) for ad management.

• Access to community, case studies, templates and coaching/support inside the membership. For example, a 30-day trial for “AOA Profit Society” gives access to “Profit Playbook” + bootcamps + live help.

Who it’s for:

• Businesses that already have a funnel, offer or product and now need systems to scale using paid traffic.

• Agencies or freelancers who want to run ad campaigns for clients and need deep operational frameworks.

• Marketers who are comfortable with paid traffic but want to refine/scale with higher budgets or more consistent returns.

Who it’s not ideal for:

• Complete beginners without a product/offer, funnel or budget for ads — many reviewers suggest you need foundation work first.

• Those who are unwilling/unable to invest in ad spend (training is about monetising ads, so you’ll need real money in the market).

• People expecting instant “set it and forget it” profits — the program involves work, decision-making, testing and maintenance.

Pros & Potential Benefits

• Jason Hornung’s credibility in paid traffic: many testimonials claim significant ROIs, scaling results.

• The program is detailed and systems-oriented: includes SOPs, frameworks, and covers advanced topics (scaling, diagnosis) not just “how to run ads”.

• Trial or relatively lower entry option: the “AOA Profit Society” offers a 30-day trial at low cost (with extra attention) in some markets.

• Realistic emphasis on business logic: One of Jason’s focal messages is that bad results often stem from funnels/offers, not just bad ads.

Things to Check / Questions to Ask

• What’s your ad budget? Even if you learn the method, you’ll likely need to invest in paid media to implement—make sure you’re financially ready.

• Is your offer/funnel ready? The training presumes you’re running real campaigns or are ready to; if your offer isn’t validated you might struggle early.

• What kind of support/interaction do you get? Memberships often vary in how much direct access you have to Jason/his team, how responsive the community is.

• Realistic timeline & results: Many reviewers note that paid-traffic models have rising costs, more competition, and scaling is harder than “just plug-in and scale”.

• Refund or guarantee policy: Check terms. Some offers promise “make at least $10,000 profit in 12 months or refund” but like all training, results aren’t guaranteed.

• Ongoing changes in ad platforms: Paid traffic rules, platform algorithms (Meta, Google) change constantly. Ask how updated the training is, whether you’ll get regular updates.

 

 

See More: Jon Mac – Elevate

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