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Here’s What You Get:

 

What is “Low Ticket Facebook and Instagram Ads”

• The course is described as a training program that shows how to profitably sell low-ticket digital offers using Facebook and Instagram ads — with step-by-step funnels and actionable strategies.

• It is aimed at entrepreneurs, small business owners, freelancers, or marketers who want to sell small-priced digital products (e.g. templates, beginner courses, entry-level services).

• The approach emphasizes simplicity: low budgets, avoid overly complex tech setups, yet still make ads that convert.

What you learn from the course

According to the course description, key lessons/skills include:

• How to identify a market / audience for low-ticket offers

• How to craft compelling ad copy and messaging tailored for low-cost conversions

• How to structure funnels optimized for low-ticket sales

• How to build and scale ad campaigns on Facebook & Instagram cost-effectively

• How to read data, track performance, and optimize ads to reduce cost per acquisition (CPA) — avoiding wasted ad spend, ad fatigue, and inefficiency

The teaching style is reportedly practical and hands-on rather than heavily theoretical: real case studies, templates, and a focus on what “actually works now.”

Who it’s best for (and when it may not fit)

Good fit for:

• People selling digital products or services at relatively low price points (e.g. ebooks, mini-courses, templates, entry-level services).

• Entrepreneurs/solo-entrepreneurs, freelancers, small business owners who don’t have large ad budgets.

• Beginners or intermediate operators who want practical, actionable guidance to start running ads and converting sales quickly.

Potential drawbacks / when to be cautious:

• Because the focus is on low-ticket, the model may not suit those selling high-ticket items (e.g. premium courses, high–end services) — the strategies may underperform when pricing or customer journey is more complex.

• Results are not guaranteed: as with any ad-based funnel, success depends heavily on execution (offer, ad copy, audience, funnel, market demand). Some reviews of Cat Howell’s broader courses suggest that — while possible — making money with it requires a lot of upfront work.

• You need to commit ad budget — even low-ticket strategies need spending to test and land conversions.

Context: Who Cat Howell is (and Other Related Courses)

• Cat Howell is a well-known Facebook ads marketer and has built an agency (Eight Loop Social) managing substantial ad spend for clients.

• Beyond the “Low Ticket” course, she also offers broader or more advanced courses/training — e.g. Facebook Ads That Convert, which covers full-funnel ad setups and more comprehensive ad strategies.

• Some critiques of her courses (or associated training packages) warn that — while not a scam — success still depends heavily on effort, and the income is unlikely to be truly “passive”; it may require active work or client acquisition if you’re running an agency.

 

 

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