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Here’s What You Get:

 

Philipp Humm – Business Storytelling Academy — Overview

Creator: Philipp Humm (ex-Uber PM, ex-Bain & Company consultant, storytelling coach & author)
Format: Cohort-based + digital modules
Duration: ~3–4 weeks (live program)
Alternative version: Self-paced (6 modules, videos, exercises)

What the Course Teaches

The core idea:
Replace boring, data-heavy communication with memorable, persuasive stories.

Key skills you learn:

• Turn everyday business moments into engaging stories
• Use 3 core business story types (trust, persuasion, leadership)
• Structure stories for presentations, sales, leadership
• Handle objections using emotion instead of logic
• Build confidence in speaking and storytelling

Curriculum Breakdown

1. Foundations

• What makes a story work in business (not Hollywood-style fluff)
• Simple, repeatable frameworks

2. Story Building

• Crafting personal + case-study stories
• Making yourself credible without sounding salesy

3. Delivery & Persuasion

• Emotional hooks, tension, contrast techniques
• How to keep attention in meetings/pitches

4. Practice + Feedback

• Live storytelling sessions
• Peer + coach feedback loops

5. Advanced Tools (in some versions)

• Executive story swipe file (ready-to-use stories)
• AI story generator + templates
• Workbook + exercises

Who It’s For

Best suited for:

• Managers & leaders (team motivation, stakeholder buy-in)
• Sales professionals (closing via storytelling)
• Founders & consultants (pitching, positioning)
• Corporate professionals tired of boring presentations

Key Outcomes

After the course, you should be able to:

• Build instant trust in meetings
• Make ideas memorable and actionable
• Turn presentations into engaging narratives
• Speak with confidence under pressure
• Influence decisions using storytelling

The emphasis is heavily on practical application, not theory.

Strengths

• Very hands-on (lots of practice + feedback)
• Designed specifically for business context (not generic storytelling)
• Clear frameworks you can reuse immediately
• Strong focus on confidence + real-world usage

Weaknesses

• Expensive (~$1.4K for cohort)
• Requires active participation (not passive learning)
• Time-zone constraints for live sessions
• Not ideal if you just want theory or passive content

Bottom Line

Business Storytelling Academy = practical communication upgrade for professionals.

• If you want to:
  • Stand out in meetings
  • Sell, lead, or pitch better
  • Stop sounding “corporate boring”

It’s high-value but premium-priced.

• If you just want:
  • Casual learning
  • Cheap, passive video content

Probably overkill.

See More: Danielle Calabrese – The CPG School Launch Course

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