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Overview

RunItUp – RunItUp Masterclass is an advanced e-commerce education and business scaling program created by Brandon, founder of the RunItUp community. The program focuses on providing practical strategies, operating systems, and resources for building, managing, and scaling profitable e-commerce brands.

Built around Brandon’s experience operating and consulting for e-commerce businesses generating approximately $10 million in net revenue, the masterclass combines hands-on training, advertising strategies, AI-powered workflows, and operational systems. Its goal is to help entrepreneurs develop a more structured approach to growing online stores and improving business performance.

1. E-commerce Business Operations

Learn the essential systems involved in running and scaling e-commerce businesses. This section covers business operations, store management, hiring, delegation, and creating standard operating procedures (SOPs) to improve efficiency and support business growth.

2. Affiliate Marketing & UGC Creator Management

Discover how to build and manage affiliate networks and user-generated content (UGC) creator communities. Learn strategies for recruiting creators, organizing partnerships, managing content production, and using creator-generated content to increase brand awareness and drive sales.

3. AI-Powered Advertising & Creative Production

Explore how to leverage artificial intelligence and Claude skills to automate advertising workflows and improve creative production. Learn how to develop advertising concepts, generate marketing assets, and create more effective ads using structured creative processes.

4. Paid Advertising & Multi-Channel Marketing

Understand how to scale customer acquisition beyond a single advertising platform. The training covers Meta Ads, Google Ads, email marketing, post-purchase upsells, and multi-channel attribution to help businesses diversify traffic sources and improve overall marketing performance.

5. Product Research & Brand Development

Learn different methods for identifying promising products, researching competitors, and evaluating market opportunities. This section also explores building custom e-commerce brands from scratch, developing product positioning, and creating differentiated online businesses.

6. Shopify Store Setup & Optimization

Explore Shopify store development, essential applications, and website configuration. Learn how to structure online stores, implement useful Shopify apps, and improve the customer shopping experience through practical store-building strategies.

7. Direct Response Copywriting & Conversion Optimization

Develop persuasive marketing messages using direct-response copywriting principles. Learn how to create compelling advertisements, communicate product benefits, improve customer engagement, and optimize marketing funnels to increase conversions.

8. Hiring, SOPs & Business Automation

Discover how to build operational systems that reduce manual workloads and make business growth more manageable. Topics include recruiting team members, creating repeatable workflows, delegating responsibilities, and automating important business processes.

9. Resources & Private Community

Members receive access to a collection of additional resources, including source materials, practical references, and a spreadsheet of UGC creators and video editors available for potential hiring.

The program also includes a Discord community of e-commerce operators, providing opportunities to exchange ideas, discuss strategies, and learn from other entrepreneurs. Qualified seven-figure operators may also receive access to the private Dialed community.

Program Structure

• Course duration: Approximately 20 hours.

• Curriculum: 61 chapters.

• Format: Recorded training, practical resources, and community access.

• Community: Private Discord community.

• Additional resources: UGC creator and video editor directory, SOPs, advertising workflows, and resource library.

Who Is This Masterclass For?

• E-commerce entrepreneurs looking to scale existing online stores.

• Shopify store owners seeking better operational systems.

• Entrepreneurs interested in paid advertising and customer acquisition.

• Brand owners wanting to build affiliate and UGC creator networks.

• E-commerce operators interested in AI-powered advertising automation.

• Business owners looking to expand beyond Meta Ads and diversify marketing channels.

 

Overall, RunItUp Masterclass is a comprehensive e-commerce scaling program that brings together advertising, product research, brand development, AI automation, Shopify operations, and business management. It is particularly relevant to entrepreneurs who want to move beyond basic store management and develop repeatable systems for operating and growing e-commerce brands.

 

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