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Here’s What You Get:

What Is “Facebook Ads Mastery” by Ben Heath

• This is an ongoing / actively updated training program run by Ben Heath, a Meta (Facebook) ads expert. According to his course page, his team has spent over £400 million on ads for clients.

• The course is hosted on Skool.

• Pricing: The basic plan is £97 / month for full access to the program.

• Included in the membership:

  • Facebook Ads Mastery community access

  • Weekly live training + Q&A sessions

  • Live ad account audits / “tear downs” by Ben / his team

  • Hundreds of advanced training videos / modules.

• According to the sales page, the “value” of all these elements is claimed to be quite high (they list very large hypothetical “value” sums for the content, coaching, audits, etc.).

What You Learn / Course Content (Modules / Topics)

Based on available descriptions:

1. Foundations & Setup

   • Business Manager, Facebook (Meta) Business setup

   • Pixel, tracking, fundamental technical configuration

2. Competitor Analysis

   • How to analyze competitors’ ad strategies to gain insight.

3. Account Structure

   • Optimal / scalable ad account structures to run efficient campaigns.

4. Campaign Setup & Strategy

   • Step-by-step guidance for campaign creation.

   • Choosing campaign objectives, budget, placements, etc.

5. Audience Targeting / Ad Set Intensive

   • Deep dive into targeting (broad, lookalike, custom) and ad set configuration.

6. Ad Creative & Copy

   • Creating compelling creatives, ad copy (headlines, hooks, etc.).

   • Bonus “Copy Bootcamp” (according to course description).

   • “Creative Bootcamp” also listed as a bonus.

7. Analysis & Optimization

   • How to analyze performance (which ads are top 1%, what to kill, what to scale)

   • Scaling strategies for campaigns (“Revenue Ramp Up”)

8. Scaling

   • Methods to scale campaigns profitably.

9. Live / Community Features

   • Weekly account audits + critiques

   • Monthly group Q&A with Ben Heath himself.

Pros (Strengths)

• Proven Experience: Ben Heath claims to have spent a massive amount on ads for clients, which suggests he’s not just a theorist.

• Live Support & Community: The course isn’t just on-demand video; you also get regular live training, Q&As, and ad account audits, which is very useful for real-time feedback.

• Comprehensive Content: Covers everything from technical setup to creative copywriting to scaling — a full-funnel / full-lifecycle approach.

• Scalable Model: Designed to help both beginners and more advanced advertisers (since they talk about scaling and advanced optimization).

• Relatively Affordable (for what’s offered): £97/month for such a rich program could be quite good, depending on how much you use the Q&A and live sessions.

• Community Value: The ad account teardown sessions are very valuable — getting feedback on your real campaigns can save a lot of wasted ad spend.

Risks / Cons / Things to Consider

• Recurring Cost: Because it’s a monthly membership, you need to make sure you’ll stay long enough to justify the cost.

• Time Commitment: To really benefit, you’ll need to join live sessions, audit replays, and apply the strategies — not just passively watch.

• Quality of Advice Depends on Ben’s Strategy: Some of his strategies may work very well, but not all tactics are “one size fits all.” What works for him or his agency may need adaptation for your business.

• Performance Variability: As with any ad training, results depend a lot on your niche, offer, creative, and how well you implement. There’s no guarantee of huge returns.

• Community Reliance: If you don’t engage with the community / Q&A, you might miss a lot of the value.

My Assessment — Is It Worth It?

Yes, likely — if:

• You are serious about running Facebook / Meta ads for business (e-commerce, lead gen, more).

• You want a structured, long-term training + community, not just a one-off course.

• You’ll actively use the weekly Q&A, live audits, and training.

• You plan to implement and test what you learn (not just watch passively).

Maybe be cautious / wait — if:

• You are very new and don’t have a budget to spend on paid ads + course + tools yet.

• You prefer one-off courses rather than a membership.

• You are not sure how committed you are to using Meta ads long-term.

• You’re looking for ultra advanced or “agency-level” secrets — some people say his advice can be more general.

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