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Who he is

• He is the Co‑Founder of the training and analytics agency Loves Data, based in Australia.

• He has been working in digital analytics, online marketing and with Google’s platforms for over 15 years.

• He is the author of the book Learning Google AdWords and Google Analytics, which covers Google AdWords (now Google Ads) and Google Analytics (with an introduction to GTM) in a practical, actionable way.

• He holds credentials and recognition from Google: he was invited by Google to become a Google Certified Trainer for Analytics and AdWords, and is noted as the first trainer outside the USA to hold both certifications.

His GTM Course: “Google Tag Manager”

The course specifically titled “Google Tag Manager Course” (or “Benjamin Mangold – Google Tag Manager”) is offered by Loves Data and aims to teach GTM from basics to more advanced setups.

Key highlights of the course:

• You’ll learn how to set up GTM, create and configure containers, tags, triggers and variables.

• It covers tracking custom website actions (clicks, scrolls, form submissions) and implementing meaningful events.

• It addresses testing and debugging tags (e.g., using the GTM preview mode, checking tag firing) to ensure accurate data collection.

• It also covers the newer features: GA4 integration, the new Google Tag, and server‑side container setups.

• The course is self‑paced and allows lifetime access (according to the course description) so you can revisit lessons as needed.

Why he’s a credible instructor

• He has direct consulting and training experience with major companies (e.g., 3M, Fuji Xerox, Google) in digital analytics.

• His teaching style emphasizes clarity, practical walkthroughs, and real‑world relevance (rather than purely theoretical).

• His agency Loves Data has a strong orientation toward training marketers and analysts in Google’s marketing/analytics tools.

Things to consider (for you as potential learner)

• While the course is aimed at all levels (“from beginner to more advanced”), if you already have deep GTM experience you might want to check how much truly advanced content (e.g., complex data‑layer setups, custom JS, full server‑side containers) is covered.

• Ensure that the version you’re taking is updated — GTM and GA4 evolve frequently. The course description states it covers GA4 and new Google Tag, which is a good sign.

• Since you are based in Hanoi, Vietnam, check if all the content (lessons, language, examples) suit your context (timezone, region, website environment).

• Compare the cost & value: the course mentions one‑time payment and lifetime access.

 

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