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Overview

Cameron England is a business strategist and agency-owner who runs a program called License & Scale (often abbreviated “L&S”). 
The program is designed for digital marketing/agency owners who want to scale their operations by licensing proven systems, rather than building everything from scratch.

Here’s a breakdown of what it is, what it claims to offer, and things to watch out for — so you can decide if it’s a fit for you.

What is License & Scale

• The program pitches itself as “license the proven operating system running my $3 M/year agency”.

• According to the site: “My agency has managed 300+ clients, spent $7M+ on ads, and earned 40+ 5-star TrustPilot reviews.”

• The stated target audience: agency owners who want to hit ~$100k+ recurring revenue/month by using Cameron’s systems.

• Structure: Includes systems for marketing, sales, fulfilment, team building, etc. They also have a lower-tier version called Launch & Land aimed at agencies around the $0-10k/mo level.

What people say (Pros)

• On review site Trustpilot many users across countries write positive feedback:

  • “Great coaching service … Cameron has been a huge help in taking my business to the next level.”

  • “The amount of SOPs and the quality of them is 10/10 … Being in L&S has given us clarity on what action steps we need to take.”

• Many reviewers say the program is action-oriented (not just theory) and provides systems rather than vague advice.

What it claims to deliver

• It claims that members of the program have moved from e.g. ~$20k/month to $100k+ months.

• The website gives case-studies: “We were doing around $20K. A few months later we scaled to $55K. Last month we hit $110K — our first six-figure month.”

• It emphasises building systems, team structure, SOPs, repeatable processes, not just scaling by hustle.

Things to pay attention to / caveats

• Investment required: The program is likely high-ticket (given the claims and target audience). It’s important to assess cost vs expected value.

• Results vary: The website includes a disclaimer: “License & Scale makes no promises or guarantees that you will earn any specific amount…”

• Fit matters: The program seems aimed at agency/marketing business owners who already have some revenue and want to scale. If you’re just starting out, it might not be the right stage.

• Implementation required: Many reviewers note that value comes if you use the systems and take action — not just “buy and wait”.

• Due diligence: Always good to check what exactly is included (coaching, templates, community), what support is given, how much customisation vs plug-and-play, whether your niche is similar to the ones the program targets.

• Licensing model meaning: “License” here seems to mean “license the systems/frameworks” rather than licensing a physical product or brand. Make sure you understand what “license” means in this context (what rights you have, what support/training you get).

My take & recommendation

If I were advising you:

• If you already run an agency (or intend to) and have some traction (say $10k–$30k/month) and you’re looking to systemise and scale to $100k+/month, this program could be worth exploring.

• If you’re earlier stage (just starting, no consistent revenue yet), you may want to get some fundamentals in place before investing in a high-ticket scale program.

• Ask for: sample content, list of modules, what the “systems” cover (marketing, sales, delivery, team), how much live coaching/support, what happens if you don’t get results.

• Budget accordingly and ensure you measure ROI: track how you apply MOs from the program and the impact.

 

 

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