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Who is Chris Rocheleau & What is CODE Methodology

• Chris started as a real-estate agent (2003–2009), then moved into SEO and eventually Facebook/online ads, gaining many years of experience as a copywriter, media buyer, and ad strategist.

• Growing frustrated with traditional “old school” marketing formulas for copywriting and ads, he developed CODE Methodology — a proprietary framework intended to align better with modern social media algorithms, human psychology, and how people consume ads today.

• According to him, CODE Methodology has been tested over hundreds of millions in online ad spend and aims to deliver repeatable results across a variety of niches and ad channels.

Core Components of CODE Methodology & EPIC Ad Workshop

The EPIC Ad Workshop — and CODE Methodology more broadly — builds on several interlocking systems and phases to create, test, and scale ad copy / messaging:

• PBC Process & Sandbox Phase

• The system begins with formulating core messaging: identifying your message, target audience, desired response triggers.

• Uses a set of defined “Elements” (the “9 Engagement Elements”) to help structure and discover what drives engagement.

• The “EPIC Ad” Structure / Process

At the heart is the “EPIC” ad construction, broken into three major parts:

1. Present — Present the problem, pain point, or status quo (something the audience relates to).

2. Illustrate — Show a transformation or journey: how things could be better, the consequences of change, emotional or logical benefits.

3. Convert — Deliver the solution, call-to-action, proof, and remove risk — guiding the audience to make the decision (buy, sign up, act).

• There is also an “EPIC Ad Worksheet” — a structured template to build ads following this framework.

• Scaling & Messaging Matrix / Flowsheet

• Once you have a working EPIC Ad, CODE includes tools like a “5D Messaging Matrix” and “EPIC Flowsheet” to repurpose the core message for different contexts or ad variations.

• For scaling ads, there’s a “SPS Scaling System” for proper ad growth, tested for social media/advertising platforms — to expand reach without diluting message or ROI.

• Data, Metrics & Adjustment

• CODE emphasizes living by certain metrics — meaning it’s not just about catchy copy — but also about ad performance data, conversions, and optimizing based on real responses.

• The method claims to work across different niches, offers, and even adapt to evolving social platform dynamics — making it “future-friendly” compared to old direct-response copywriting paradigms.

Why Some Marketers Use It / What It Claims to Offer

• Its main draw: a structured, reproducible system to write ads that convert — instead of relying on intuition, guessing, or “hit-or-miss” copywriting.

• Emphasis on psychology and “neuroscience-informed” messaging: framing ad content to align with how people make decisions, rather than just using classic marketing “hooks.” According to the source, this adapts better to modern social media platforms.

• Ability to scale and replicate results: once you have a high-performing ad/message, you can reuse the core structure across variations or platforms using the Messaging Matrix/Flowsheet approach.

• Efficiency in messaging & testing: with “Elements” system + formulas + templates, advertisers may reduce wasted ad spend and shorten time to find high-converting ads.

What to Keep in Mind / What It’s Not

• Although CODE claims past success with large budgets and many clients, effectiveness always varies by niche, product, offer, audience — no method (including CODE) can guarantee universal success.

• It’s oriented heavily toward paid ads (especially social media ads) and copywriting + funnel/offer-based marketing; if your business model or marketing channel is different, results could be different.

• It’s a learning/training system — you need to commit to studying and implementing: just reading “formulas” is unlikely to do the heavy lifting for you.

Bottom Line — When CODE / EPIC Ad Workshop Makes Sense

If you are running or planning to run social-media ads (e.g. Facebook, Instagram), and you want a structured, tested way to craft messaging and ads that convert — especially for offers, services or products — then using CODE Methodology / EPIC Ad Workshop might give you a systematic advantage over generic “write ad copy and test” approaches.

See More: Tim Yoon – Operator Incubator

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