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What Is Cole Gordon’s Sales Team Accelerator (STA)

1. About Cole Gordon / Closers.io

   • Cole Gordon is the founder/CEO of Closers.io, a company that helps businesses build remote/high-performing sales teams.

   • According to his LinkedIn, he’s built his business to a very high revenue scale.

   • The mission of STA (through Closers.io) is to help entrepreneurs (especially those running coaching/consulting/agency businesses) hire, train, and manage a sales team so they can “get off the phones.”

2. Core Curriculum / Pillars
   Based on sources (Closers.io, NY Weekly), STA is structured around 4 main pillars:

   • Assets & Economics: Setting up a validated, repeatable sales offer + building a compensation structure that scales.

   • Recruiting & Hiring: How to attract “A-player” closers/setters; building a pipeline rather than constantly scrambling for hires.

   • Accelerated Training (Ramp-Up): Reducing ramp-up time for new closers; teaching your hire from day 0 to KPI faster. Cole claims their system can dramatically shorten ramp time.

   • Systems & Management: Building the management and operational structure so the team “runs itself”: dashboards, KPIs, culture, meetings, etc.

3. Target Audience
   The STA is typically pitched at:

   • Coaches, consultants, service providers who want to scale via a sales team.

   • Business owners who are tired of doing all sales themselves and want a repeatable, scalable sales function.

4. Sales Results / Claims

   • In a podcast, Cole Gordon says he scaled his own sales team to $2.5M/month using his systems.

   • Closers.io’s “Success Stories” page shows case studies of clients building real sales teams.

   • According to NY Weekly, Closers.io has a pipeline of 13,000+ sales professionals, which Cole leverages to help his clients build their teams.

5. Philosophy / Sales Style

   • Cole emphasizes ethical selling frameworks. STA is not about high-pressure, manipulative selling — it’s about predictable, repeatable systems that align incentives.

   • The goal is for business owners to transition from doing the sales themselves to becoming leaders/CEOs of a sales operation.

   • Hiring from “abundance, not scarcity”: Cole argues that you reduce turnover if you build a real pipeline of talent, rather than hiring reactively.

6. Risk / Challenges

   • Cost: As with many high-level accelerator / training programs, cost is likely significant (though publicly available “real” current pricing is not clearly stated in all public sources).

   • Implementation Risk: Even if you buy the program, building a high-performing sales team is hard. You need to actually implement the systems (hiring, training, management), not just passively consume content.

   • Fit: This isn’t for very early-stage businesses with no sales or for businesses that don’t need a sales team — it’s designed for scaling.

   • Results Vary: As with all coaching / accelerator programs, results will depend on your execution, the quality of hires, your offer, etc. Some reviews note this.

7. Legitimacy

   • Closers.io is a well-established business with a clear public-facing process.

   • Cole Gordon is cited in multiple places, and his methods have been discussed in podcasts.

   • However, there are less clear / shady resale sites or “course download” sites (like some in search results) that seem to offer pirated versions or very cheap versions — this is a red flag that the “2025” version may be being distributed unofficially in some channels. (Be cautious.)

My Assessment & Recommendation

• Good Fit If:

  • You run (or plan to run) a business with high-ticket offers (or mid-to-high priced services) and need a sales team to scale.

  • You have enough revenue or runway to invest in hiring and training.

  • You believe in systems and process, not just “hustle harder.”

• Less Ideal If:

  • You’re very early stage, still making your offers, or your sales volume is small / not consistent.

  • You don’t have capacity (time or money) to build and manage a sales team.

  • You’re just looking for basic sales skills; you don’t need a full sales infrastructure yet.

• Things to Do Before Joining:

  1. Talk to their team: Ask for a sales call / demo for STA.

  2. Request a curriculum / module breakdown.

  3. Ask for case studies or references (other business owners who have gone through STA).

  4. Calculate ROI: Estimate how much incremental revenue or margin you need to recover the cost + investment of building your team.

  5. Be very clear on your “offer”: You need a repeatable, high-converting offer to feed a sales team; otherwise, hiring closers won’t help much.

See More: Cameron England – License & Scale

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