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Derek Johanson is a seasoned email marketing expert renowned for crafting impactful email-based businesses. His courses, such as Email CopyHour and Build a Newsletter, offer structured, actionable strategies for individuals aiming to leverage email as a primary revenue stream.

 

Derek Johanson’s Key Courses

1. Email CopyHour

Email CopyHour is a 7-week program designed to teach participants how to write effective daily emails. The course includes:

• Daily Email Assignments: Each day, participants receive a lesson and a corresponding email assignment to practice writing.

• Handwriting Exercises: The course emphasizes the importance of handwriting email copies to internalize writing techniques.

• Proven Email Formulas: Learners are introduced to 50 email formulas used by successful businesses.

• Community Support: Access to a community for feedback and support.

The course is priced at $297, with an option for a 3-payment plan of $99 each. A 30-day refund policy is available if the course doesn’t meet expectations.

2. Build a Newsletter

This course focuses on creating and growing a successful newsletter business. Key components include:

• Reverse Market Process: A strategy to identify and connect with the ideal audience.

• Lead Magnet Creation: Guidance on developing effective lead magnets to attract subscribers.

• Content Planning: Techniques for ideation, research, and maintaining a consistent publishing calendar.

• Monetization Strategies: Insights into generating revenue through newsletters.

• Tools and Technology: Recommendations for essential tools to streamline the newsletter process.

The course is available for $69, providing a comprehensive guide to launching a profitable newsletter.

Why Choose Derek Johanson’s Courses?

• Proven Strategies: Johanson’s methods are based on successful practices used by top-performing email marketers.

• Actionable Content: Courses are designed to be practical, with clear steps to implement immediately.

• Community Engagement: Access to communities for support and feedback enhances the learning experience.

• Affordability: Courses are reasonably priced, offering value for the content provided.

Considerations

• Time Commitment: The courses require consistent effort and time investment to see results.

• Self-Discipline: Success depends on personal initiative and the ability to follow through with assignments.

Final Thoughts

Derek Johanson’s courses are well-suited for individuals looking to build a sustainable email-based business. With structured guidance, practical strategies, and a focus on actionable results, they provide valuable resources for aspiring email marketers.

If you’re interested in exploring similar courses or need further information, feel free to ask!

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