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What The Ads Lab Is

The Ads Lab is a paid training/community program created by Devon Meadows (along with collaborators like Matt & Joel) that helps people learn how to run effective online advertising campaigns, especially on platforms like Meta (Facebook/Instagram) — and specifically focused on helping Skool group owners or founders learn practical, actionable ad skills rather than just high-level theory.

Who It’s For

• People who want to start running ads but haven’t succeeded yet (“planned to run ads this week for weeks…”).

• People who have tried boosting posts or simple ads and lost money.

• Founders or group owners on Skool who want to grow their communities or membership using ads.

What’s Included

Inside The Ads Lab members typically get:

• Step-by-step, deep tutorials that go beyond superficial tips.

• Weekly Q&A posts so you can ask questions and get help.

• Training on using AI tools to improve ad creation and speed.

• The exact system the creators used to win Skool Games twice and scale groups to higher revenue.

About Devon Meadows

Devon Meadows is a professional involved in online communities and digital product creation. According to public professional data, a person by that name is based in the San Francisco Bay Area and has experience in roles including “Lead Guy” at Awake Happy and co-founder roles in digital/tech ventures.

Key Value Proposition

Rather than generic courses or one-off lessons, The Ads Lab positions itself as a community + practical training system that teaches both strategy and execution for paid advertising — with support and ongoing coaching elements.

See More: Mark Pollard – The SWEATHEAD Membership

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