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Here’s What You Get:

Course Curriculum

Module 1: The Nonfiction Trap (And How to Escape It)

• Why Most Nonfiction Books Fail to Sell
• How AI and Info Overload Have Changed the Game
• Your Secret Weapon: Story as the New Trust Currency
• Reader Psychology: Why They Buy You, Not Just Your Knowledge
• Examples of Story-Driven Nonfiction that Work
• Download the Story-Smart Scorecard

Module 2: Positioning the Book to Sell More Than Just Books

• Introduction to Module 2
• Identify Your Deeper Business Goal: Leads, Authority, Income, Impact
• How to Reverse-Engineer Your Book to Sell an Upsell (Even if it’s Not Created Yet)
• Finding Your Unique “Angle” in a Crowded Market
• The Story Hook vs The Topic
• Download the Nonfiction Funnel Blueprint

Module 3: Structure That Sells – Turning Facts Into a Journey

• The Story Spine – Why Structure Sells
• The Story Spine – Structuring Your Book Like a Journey
• Emotional beats that keep readers reading…and buying
• Where to Place Personal Stories, Client Stories, and Data-Driven Proof
• Using Story to Teach Without Preaching
• The Story Chapter Template
• The “Netflix Trick” for Bingeable Chapter Flow

Module 4: Writing With Voice, Heart, and Hook

• Introduction – How to Sound like YOU (and not ChatGPT)
• Making Readers Feel Seen…The True Secret to Page-Turning Nonfiction
• The 3 Types of Stories That Sell (And How to Find Yours)
• Avoiding Info-Dumps: The Power of Moments, Scenes, and Vulnerability
• Balancing Voice and Credibility – How to Be Personal Without Losing Authority
• Exercise: The Origin Story Framework
• Download the Origin Story Framework
• Download the Hook & Heart Editing Checklist

Module 5: From Book to Business

• Turning Readers Into Buyers: The CTA Ladder (Call to Action Done Right)
• Planning Your Backend Offer: Courses, Consults, Memberships, Retreats
• How to Seed Your Offer Without Turning People Off
• Real-World Examples of Successful Nonfiction > Mentoring Journeys
• Download the Book-to-Business Flowchart
• Download the “Work With Me” Back-Page Script

Module 6: Getting the Book Out There

• Why Storytelling Also Works in Marketing
• How to Pitch Podcasts, Write Newsletters, and Show Up on Social Using Your Stories
• Quick Story-Based Launch Plan: Minimum Viable Marketing
• Evergreen vs Trending: Building a Long-Tail Income Asset
• Download the Story-Based Sales Page Template
• Download Your 30-Day Visibility Plan (With Story Prompts)

Final Module: You Did It. Now Keep the Momentum Going

• Final Words
• EXTRA: How One Story-Smart Book Made $1,000 a Day (and the Mistake That Cost Me)

See More: Acquisition X – Build Multichannel Acquisition Funnel

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