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Balanced Branding by Melissa Yeager is a transformative program tailored for experienced logo and brand designers aiming to elevate their client experience, streamline their processes, and confidently raise their prices. This course empowers designers to transition from traditional design tasks to becoming trusted brand partners who deliver exceptional value while maintaining a balanced lifestyle.

Who Is This For?

Balanced Branding is designed for:

• Seasoned logo and brand designers ready to enhance their client interactions and project workflows.

• Designers seeking to move beyond hourly or project-based pricing to offer premium, value-driven services.

• Creative professionals aiming to work more efficiently, attract ideal clients, and achieve greater work-life balance.

It’s not a beginner-level design course; rather, it’s a strategic program for those looking to refine their branding process and business approach.

What You’ll Learn

Balanced Branding focuses on:

• Client Experience: Developing a seamless, high-value experience that delights clients and fosters long-term relationships.

• Process Refinement: Streamlining workflows to save time and reduce revisions, allowing for more creative energy and efficiency.

• Confidence Building: Gaining the confidence to present single, well-thought-out concepts and communicate your value effectively.

• Pricing Strategy: Learning to raise prices in alignment with the value you provide, ensuring sustainable business growth.

• Branding Philosophy: Shifting from a service provider to a brand partner who guides clients through a holistic branding journey.

The program includes practical tools like email scripts, client communication templates, and a comprehensive brand guidelines template to enhance your service offerings.

Course Highlights

• Comprehensive Curriculum: Covers strategy, client communication, process optimization, and pricing.

• Practical Tools: Access to templates and resources that can be immediately implemented into your workflow.

• Community Support: Engage with a network of like-minded designers for feedback and encouragement.

• Expert Guidance: Learn directly from Melissa Yeager, a holistic brand designer with over a decade of experience.

Students have reported increased confidence, streamlined processes, and the ability to raise their rates after implementing the strategies taught in the course.

Additional Resources

Melissa offers a variety of other resources for designers, including:

• My Brand Guidelines Template: A customizable template to create professional brand guidelines for your clients.

• Illustrator Essentials: A course to enhance your vector design skills and workflow efficiency.

• Icon Family Fun: A class focused on creating cohesive icon sets to elevate your design projects.

These resources complement the Balanced Branding program and can further support your growth as a branding expert.

See More: Ceels Lockley – Dreamium

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