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Here’s What You Get:

What Is GenHQ – Creative AI Education?

• Creator / Leader: Rourke Sefton-Minns (also known as @rourkeheath)

• Platform: Hosted on Skool.

• Price: $97/month for membership.

• Community Size: ~820+ members according to Skool.

What You Get / Curriculum

Based on the program description, members of GenHQ receive:

1. Creative AI Education Focus

   • Training to become a “top 1% creative” working with generative AI.

   • Curated workflows using AI tools.

   • Fast and detailed updates whenever AI tools change.

   • Insider training from people inside top AI companies.

2. Tool Modules / Specific Skills
   Some of the specific AI tools and modules covered:

   • MidJourney (image generation)

   • HeyGen (avatars & dubbing)

   • LTX Studio (for filmmaking)

   • Magnific AI (upscaling)

   • Kling AI (text-to-video)

   • Google Flow / VEO3 (video generation)

   • Topaz Labs (restoring, upscaling)

   • Freepik / Creative Suite for design concept / moodboards

   • Adobe for moodboarding (creative ideation)

   • ElevenLabs (AI voices)

   • Higgsfield (AI characters)

   • Enhancor (skin enhancement)

3. Business & Career Training

   • How to find clients for creative AI work.

   • Pricing your AI-based creative services.

   • Building a personal brand grounded in AI creativity.

   • Option / pathway to launch your own creative AI agency.

4. Community + Support

   • Interviews / case studies with “top 1% earners” in the creative AI space.

   • Live consulting sessions & workflow “hot seats.”

   • A dedicated team (4+ staff) producing constant news and education.

   • Custom training programs on request (e.g., niche / tailored).

Strengths / Pros

• Very Practical / Tool-Focused: Because the curriculum is so tool-heavy (MidJourney, ElevenLabs, etc.), it’s well-suited for creators who want to actually build and produce with AI, not just theorize.

• Up-to-date Content: The promise of “fast, detailed coverage of every AI tool update” is valuable given how quickly generative AI tools evolve.

• Business + Monetization: It’s not just about creative experimentation — there’s a strong business angle (client work, agency building), which is good if you want AI to be a revenue driver.

• Community + Networking: Being in a Skool-based community with other creators / professionals gives you networking, peer feedback, and accountability.

• Insider Access: The claim of “insider training from staff inside top AI companies” suggests potentially high-quality, strategic-level teaching.

• Affordable for a High-Value Program: $97/month is relatively reasonable for a coaching + community + ongoing education model in the AI / creator space.

Risks / Challenges / Things to Watch Out For

• Subscription Model: Monthly payment means you need to stay engaged to make it worth it. If you don’t, you may end up paying without getting full ROI.

• Time Commitment: To learn, apply, and benefit (especially from live consulting), you’ll likely need to dedicate a fair amount of time.

• Quality Variability: The “insider training” and “top 1% earners” are selling points — but you may want to verify how active and high-quality those sessions and case studies actually are.

• Tool Overload: There are many tools covered — if you’re new to AI, you might feel overwhelmed or spread thin.

• Community Dependency: Part of the value comes from the community; if the community isn’t active or you don’t engage, you may miss out.

• Outcome Risk: As with any educational / coaching program, there’s no guarantee you’ll land high-paying clients or launch a “creative AI agency,” unless you put in work + have some business sense.

Who Is This For / Ideal Audience

• Creative Professionals: Designers, artists, videographers, animators, who want to leverage AI in their creative workflow.

• Entrepreneurs / Founders: Especially those who want to build an AI-powered creative business or agency.

• Content Creators: People making content (visual, video, audio) who want to scale or improve quality with AI.

• AI Curious but Ambitious: Those who are not just curious, but want to monetize or build something significant with generative AI.

• Mid / Long-Term Learners: People willing to stay in a membership program and use the ongoing education over time.

See More: Adam Karcz – Personal Brand Inner Circle

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