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About Alex Fedotoff

I’m Alex Fedotoff and the founder of eCommerce Scaling Secrets and founder of several 7 and 8 figure eCommerce brands.

Starting in 2014, from the bedroom in my parents apartment in Ukraine and full-time position as a cookie salesman (salary of $100 / month in Ukraine), without speaking English (oh, maybe like 3 words) I embarked on eCommerce journey.

I struggled with trying to learn English, figuring out the eCommerce and advertising on Facebook and other platforms ALL AT THE SAME TIME while still providing to my family. ( I just got married).

I’ve been named the “King Of Scaling Facebook Ads” by Forbes and to this day… I’ve generated over $100 million in eCommerce sales across dozens of different niches and stores.

$100 million across a decade of eCommerce experience

(After a lot of blood, sweat, and tears)

After almost 10 years as an eCommerce entrepreneur, I’ve made every mistake in the book, learned every valuable lesson, and seen all the ups and downs that come with eCommerce.

Unlike most “gurus” in the online space who became a millionaire with ONE brand, I’ve scaled multiple brands to 7 and 8 figures. Not to mention… I’m still running several of my own eCom brands right now, so I know exactly what works and what doesn’t.

Me and my team are practitioners. We practice what we preach, we’re constantly evolving day by day, and our biggest successes are yet to come.

I don’t consider myself an expert but I let my results do the talking.

Me and my team have a combined 30+ years of experience in the e-commerce industry. That’s why we’ve been able to generate exceptional results for both ourselves and our clients.

Forbes calls me “The king of Scaling Facebook Ads”

Me and my team spends $40+ MM/year on the Meta platform alone, but I see Facebook ads as just one part of the successful business. Having a proper funnel architected to attract, persuade and sell with high AOV and LTV is another part. Having an actually amazing product that people want to buy is another one. Building a team, infrastructure to keep the business functioning and without your supervision is another.

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