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Jody Raynsford is the creator, strategist, and lead instructor behind CultBrand Academy — an online program that teaches entrepreneurs, creators, and business leaders how to build a deeply loyal, highly engaged audience (described as a “cult-like following”) for their brand using a structured set of principles and strategies.

Who Jody Raynsford Is

• Brand & marketing strategist focusing on audience engagement, influence, and community building.

• Author of How To Start A Cult — a best-selling book that outlines his philosophy and framework for growing extremely devoted followings (the “cult” metaphor applied to branding and audience loyalty).

• Described as “Cult Strategist, Leader of Cult Leaders, and Chief Indoctrinator” in his communications and program materials.

• Has a background in direct-response copywriting, marketing, and helping businesses communicate mission-driven messaging that resonates deeply with audiences.

What CultBrand Academy Is

CultBrand Academy is an online course/program developed by Jody Raynsford that guides participants step-by-step through the process of creating a brand that attracts and retains a passionate audience—transforming casual followers into engaged supporters who feel deep emotional connection and belonging.

The curriculum typically includes:

• A step-by-step framework based on his “Cult” principles.

• Live strategy calls and coaching with Jody.

• Templates, worksheets, and tools to help build messaging, brand identity, and follower engagement.

• Training on persuasion, storytelling, broadcast strategy, and deep community engagement.

In Summary

• Author/Creator: Jody Raynsford

• Program: CultBrand Academy — a branding and audience-building course focused on creating loyal and engaged “cult-like” followings for businesses and leaders.

 

 

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