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Ovais Ahmad – Complete Programmatic Ads is an online training program that teaches how to plan, launch, and optimize programmatic advertising campaigns using industry tools such as DV360, Campaign Manager 360, and Oracle BlueKai. The course is designed for marketers who want to move beyond standard ad platforms like Google Ads and Meta Ads into advanced programmatic media buying.

Program Overview

Instructor

• Ovais Ahmad

• Programmatic advertising and performance marketing expert

• Over 10+ years of digital marketing experience

• Former Google India Certified Trainer

• Worked with agencies and brands such as Nissan, Delivery Hero, Etisalat, and SkyNews Arabia.

Course Details

• Platform: Senator We Run Ads Academy

• Format: Online training

• Modules: ~5 modules

• Lessons: ~59 lessons

• Training length: 10+ hours

• Access: Lifetime access with updates

• Certificate: Included upon completion

What You’ll Learn

1. Programmatic Advertising Fundamentals

• Evolution of display advertising

• Programmatic ecosystem (advertisers, publishers, exchanges)

• Types of programmatic buying

  • Open auction

  • Private marketplace

  • Preferred deals

  • Programmatic guaranteed

2. DSP Platforms & Tools

Hands-on training in major programmatic tools:

• Display & Video 360 (DV360)

• Campaign Manager 360 (CM360)

• Oracle BlueKai (DMP)

3. DV360 Campaign Setup (Step-by-Step)

Students learn the complete campaign structure:

• Create Advertisers

• Setup Campaigns

• Configure Insertion Orders

• Create Line Items

• Upload creatives

• Setup tracking pixels (Floodlight)

• Launch campaigns and optimize them

4. Audience & Data Management

• Using Data Management Platforms (DMPs)

• Creating audience segments

• Data-driven targeting strategies

• Integrating first-party and third-party data

5. Reporting & Optimization

• Performance reporting in DV360

• Campaign optimization strategies

• Budget allocation and scaling campaigns

• Measuring ROI and performance metrics

Key Features

• Training recorded inside real dashboards (not just slides)

• Covers display, video, and YouTube programmatic campaigns

• Beginner-friendly but progresses to advanced execution

• Designed for job readiness in programmatic trading

Who It’s For

• Digital marketers wanting to learn programmatic media buying

• Paid ads specialists moving beyond Google/Meta ads

• Marketing students preparing for programmatic trader roles

• Agencies or freelancers managing large advertising budgets

Main Outcome:

By the end of the course, students can plan, launch, track, and optimize programmatic campaigns using professional tools used by major agencies and brands.

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