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Davey and Krista – Design Strategy School is a comprehensive online program designed to help creatives build a profitable, strategy-driven brand and web design business—not just improve their design skills, but turn them into a scalable service.

What the program is about

At its core, this course teaches you how to:

• Combine design + business strategy
• Build a repeatable system for client projects
• Charge premium prices with confidence
• Deliver brands and websites that convert (not just look good)

Unlike typical design courses, it focuses heavily on thinking like a strategic designer and studio owner, not just executing visuals.

Core curriculum

1. Studio CEO & Business Foundations

• Position yourself as a strategic partner (not just a freelancer)
• Define offers, pricing, and ideal clients
• Build a sustainable, scalable business model

2. Design Principles & Fundamentals

• Typography, layout, spacing, hierarchy
• Color systems and visual composition
• Train your “design eye” for high-end work

3. Brand Strategy & Identity Design

• Audience research and positioning
• Messaging + brand voice
• Creating full identity systems (not just logos)

4. Website Design & Conversion

• Structuring high-converting websites
• UX, navigation, and storytelling
• Often taught with platforms like Showit

5. Marketing Systems

• SEO basics, email marketing, referrals
• Content that drives inquiries (not just engagement)
• Building a consistent client pipeline

6. Client Systems & Workflow

• Discovery calls, proposals, onboarding
• Managing revisions and expectations
• Delivering a premium client experience

7. Portfolio & Real Projects

• Guided projects to build a strong portfolio
• Positioning work to attract higher-paying clients

8. Scaling (Email + Ads)

• Email list building + automation
• Intro to paid ads for growth

Who it’s for

• Beginner designers (no degree required)
• Freelancers stuck with inconsistent income
• Designers undercharging or overworking
• Creatives wanting to build a 6-figure design business

Key outcomes

Students typically aim to:

• Charge $3k–$5k+ per project (or higher)
• Reduce project timelines with systems
• Book more aligned, higher-paying clients
• Build a repeatable, less stressful workflow

Teaching style

• Strategic + business-focused (not just creative)
• Step-by-step frameworks and templates
• Real-world systems from an actual design studio
• Emphasis on clarity, confidence, and repeatability

 

Pros & Cons

Pros

• Extremely comprehensive (design + business + marketing)
• Strong focus on systems and scalability
• Helps transition from freelancer → studio owner

Cons

• Expensive compared to most design courses
• Requires serious commitment (not a quick win)
• May be overkill if you only want basic web design skills

Bottom line

Design Strategy School is a high-level, business-oriented design program. It’s best for people who want to:

• Build a premium design service business
• Stop guessing and follow a proven system
• Move from “designer” → strategic creative entrepreneur

 

 

See More: Sara Noel – Site Series Sprint

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