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Here’s What You Get:

 

What Is It?

Max Sturtevant – Email Marketing Mastery (Up to May 2026) is a comprehensive ecommerce email marketing training program designed for:

• Ecommerce brand owners
• Email marketing freelancers
• Agency owners
• Retention marketers

The course teaches the systems Max and his team use across 100+ ecommerce brands, with a strong focus on generating revenue through email rather than relying solely on paid advertising.

Core Modules

1. Foundations

• Ecommerce customer journey
• Email marketing funnels
• Klaviyo setup and infrastructure
• Trust-building frameworks
• Revenue attribution systems

2. List Growth

• 29+ popup strategies
• Subscriber acquisition systems
• Lead capture optimization
• Conversion-focused opt-in forms

3. Automated Flows

• Welcome series
• Abandoned cart flows
• Browse abandonment
• Post-purchase sequences
• Win-back campaigns
• Customer retention automation

4. Campaign Strategy

• Promotional campaigns
• Non-discount campaigns
• Content-driven email marketing
• Campaign calendar planning
• Seasonal promotions

5. Copywriting Masterclass

• Subject line optimization
• Persuasive email copy
• Storytelling frameworks
• AI-assisted copywriting workflows
• Engagement-focused writing techniques

6. Email Design

• High-converting layouts
• Mobile-first design
• Conversion optimization
• Brand consistency

7. Deliverability

• Domain authentication
• Inbox placement
• Spam avoidance
• Sender reputation management
• Recovery protocols for declining open rates

8. Segmentation & Optimization

• Customer segmentation
• Behavioral targeting
• A/B testing
• Revenue optimization systems

Bonuses & Resources

• 250+ editable email templates
• Weekly live Q&A sessions
• Community access
• Monthly winning A/B tests
• Campaign swipe files
• AI prompts and workflows
• Access to experienced ecommerce marketers

Pros

• Extremely tactical and implementation-focused
• Strong emphasis on Klaviyo (industry-standard ecommerce ESP)
• Large template library
• Active community and weekly coaching
• Real-world ecommerce case studies
• Updated continuously with current strategies

Cons

• Primarily useful for ecommerce businesses
• Heavy reliance on Klaviyo ecosystem
• Subscription pricing can become expensive long-term
• Less relevant for B2B, local businesses, or content creators

Best For

• Shopify store owners
• Ecommerce brands doing $5k–$500k+/month
• Email marketing freelancers
• Retention marketing agencies
• Marketers wanting to specialize in ecommerce email

Overall Verdict

Email Marketing Mastery is one of the stronger ecommerce-focused email marketing programs currently available. Its biggest strengths are the practical SOPs, templates, deliverability training, and active community. If your goal is to increase ecommerce retention revenue through Klaviyo and email automation, it offers a structured framework that can be implemented immediately.

See More: Charlie Morgan – Acquisition Nirvana™

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