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Alessio Cordeddu – Winning Creative System is a performance-creative training system focused on helping eCommerce/DTC brands consistently produce, test, analyze, and iterate Meta ad creatives instead of relying on individual “creative genius.” Cordeddu is the founder/CEO of 99ads.

Overview

Winning Creative System teaches a systematic approach to finding winning advertising creatives at scale. The core philosophy is to treat creative production as a repeatable testing system, where research, ideation, production, data analysis, and iteration continuously feed into one another.

The training covers areas such as:

• Creative Strategy – developing concepts based on customer research, proven angles, and market insights.
• Creative Research – studying existing winners and identifying patterns that can be turned into new concepts.
• Ad Concept Development – generating multiple concepts rather than betting everything on one idea.
• Hooks & Angles – creating attention-grabbing openings and positioning products around different customer motivations.
• GBP Method – Cordeddu’s framework for structuring creative ideas and deciding what objective to pursue first.
• Script Development – frameworks for producing UGC/video ad scripts.
• Creative Production – building a repeatable workflow for turning concepts into finished ads.
• Meta Creative Testing – systematically testing creatives and minimizing wasted ad spend.
• Data Analysis – identifying why a creative worked or failed rather than simply labeling it a winner/loser.
• Iteration Framework – taking one successful creative and developing multiple variations from it.
• Creative Scaling – turning successful concepts into a larger portfolio of ads.
• Creative Team Operations – establishing processes so a team can consistently produce creatives without depending on one person.
• Creative Intelligence / Tracking – documenting winning elements and learnings so future campaigns build on previous results.

Core System

The basic philosophy is:

Research → Concepts → Production → Testing → Analysis → Iteration → New Winners

Rather than producing random ads and hoping something works, the system attempts to increase the probability that each new creative has a reason to exist.

Cordeddu has described the training as a comprehensive course on creating winning Meta creatives, with an emphasis on a repeatable six-step system rather than purely artistic creativity.

Key Frameworks & Resources

The ecosystem around the Winning Creative System has included:

• GBP Method
• Hooks Generator
• Script Generator
• 30+ proven ad formulas
• 250+ high-performing storylines
• 100+ winning static-ad templates
• Creative testing frameworks
• Creative intelligence spreadsheets
• Ad-analysis frameworks
• Iteration systems

These resources are also promoted through 99ads’ current Ad Creatives Academy.

Who It’s For

Best suited for:

• eCommerce/DTC brand owners
• Meta advertisers
• Performance marketers
• Creative strategists
• UGC teams
• Media buyers
• Creative agencies
• Teams producing large volumes of paid-social creatives

Main Outcome

The goal isn’t simply to learn how to make a “good-looking ad.” It’s to build a creative production machine capable of producing a steady flow of testable concepts, identifying winners, and repeatedly turning winners into additional variations.

This fits closely with Cordeddu’s broader 99ads philosophy: creative should be treated as a system and process rather than something dependent on a single talented creative strategist.

See More: Rachel Rofe – Quick Audience

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