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Ian Bower, Dan Meadors – Every Swipe Pays is an Amazon wholesale-focused training program from Ian Bower and Dan Meadors, associated with The Wholesale Formula. The official site currently describes it as a focused program for unlocking additional value/rewards from everyday spending while building an Amazon business.

Overview

The program is positioned around the idea of using credit-card spending/rewards strategically alongside an Amazon wholesale business, rather than treating everyday business purchases simply as expenses.

The training sits within the broader Amazon wholesale ecosystem taught by Ian Bower and Dan Meadors, with emphasis on practical implementation and building a scalable wholesale operation.

What You’ll Learn

1. Amazon Wholesale Fundamentals

• How the Amazon wholesale business model works
• Wholesale vs. private label, arbitrage and other models
• Understanding the economics of wholesale
• Building a sustainable Amazon operation

2. Spending & Rewards Strategy

• How business spending can generate additional value
• Understanding rewards and points opportunities
• Structuring purchases and expenses strategically
• Using rewards as part of a broader business strategy

3. Product & Profit Analysis

• Evaluating potential wholesale products
• Understanding Amazon fees and margins
• Estimating profitability
• Avoiding products with poor economics

4. Supplier & Brand Relationships

• Finding brands and distributors
• Approaching suppliers professionally
• Opening wholesale accounts
• Developing long-term supplier relationships
• Negotiating better purchasing terms

5. Inventory & Cash Flow

• Planning inventory purchases
• Managing cash tied up in inventory
• Reordering profitable products
• Improving inventory turnover
• Maintaining healthy business cash flow

6. Scaling the Business

• Expanding the product catalog
• Increasing supplier relationships
• Creating repeatable purchasing systems
• Delegating operational tasks
• Building systems that allow the business to grow

Key Concept

The broader philosophy can be summarized as:

Business Spending → Rewards/Value → Amazon Wholesale → Reinvestment → Scale

Instead of looking at Amazon wholesale purely as a product-sourcing business, the training encourages students to think about the entire financial ecosystem around purchasing inventory and operating the business.

Who It’s For

Best for:

• Amazon wholesale beginners
• Existing Amazon FBA sellers
• Entrepreneurs looking to build a wholesale business
• Sellers making significant inventory purchases
• People interested in maximizing business spending
• Students of The Wholesale Formula ecosystem

Less suitable for:

• People looking for private-label training
• Retail-arbitrage-only sellers
• Dropshipping beginners
• Anyone looking for a general social-media/affiliate marketing course

Creators

Dan Meadors — Co-founder of The Wholesale Formula and an experienced Amazon wholesale seller.
Ian Bower — Lead instructor at The Wholesale Formula, focused on helping sellers implement its wholesale system.

See More: Alessio Cordeddu – Winning Creative System

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