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Maria Wendt – Good People, Good Money- Mastering Heart-Centered Sales is an extensive sales training program created by Maria Wendt, designed to help entrepreneurs, coaches, consultants, freelancers, and online business owners master ethical selling and increase revenue without compromising their personal values or business reputation.

The program teaches Maria’s complete heart-centered sales framework, combining sales psychology, customer communication, objection handling, conversion strategies, and practical selling techniques. Through real-world examples, sales scripts, templates, and proven frameworks, students learn how to confidently promote their offers, build trust with prospects, and convert interested audiences into paying customers.

What You’ll Learn

• Sales Mindset & Confidence: Develop a positive relationship with selling, overcome fear of rejection, eliminate limiting beliefs about pitching, and build confidence in sales conversations. Learn how to reframe selling as a form of service rather than an uncomfortable or manipulative activity.
• Content Pre-Selling: Discover how to use strategic content, storytelling, educational posts, and audience engagement to build trust before presenting an offer. Learn how to address objections in advance, reduce sales resistance, and prepare potential customers to make purchasing decisions.
• Sales Psychology & Objection Handling: Understand the psychological factors influencing buying decisions and learn how to respond to common objections such as price concerns, timing issues, uncertainty, and hesitation. Develop strategies to address customer resistance naturally without creating uncomfortable pressure.
• Sales Calls & High-Ticket Selling: Master the process of conducting sales calls through structured conversations, practical scripts, and confidence-building techniques. Learn how to identify customer needs, build trust, communicate value, handle objections, and confidently ask for the sale.
• Webinar Sales & Conversion: Learn how to create sales webinars that convert audiences into customers. Explore webinar funnel structures, persuasive presentations, audience engagement techniques, micro-commitments, urgency strategies, and sales follow-up systems.
• DM Sales & Social Selling: Develop a systematic approach to selling through Instagram DMs and other direct messaging channels. Learn how to initiate conversations, revive inactive prospects, follow up effectively, use voice messages, and convert conversations into sales without requiring traditional sales calls.
• Landing Page Optimization: Study the structure and psychology behind high-converting landing pages. Learn how to organize sales page sections, communicate benefits, present offers, address objections, incorporate ethical urgency, and improve conversion rates through persuasive copywriting.
• Ethical Selling & Reputation Management: Understand the principles of heart-centered sales and develop selling practices that prioritize honesty, customer trust, and long-term relationships. Learn how to use urgency responsibly, avoid misleading promises, and maintain a strong reputation while growing a profitable business.
• Sales Scripts, Templates & Frameworks: Access practical resources and examples covering sales calls, direct messages, webinar presentations, landing pages, objection handling, and follow-up communication. Apply these materials to develop repeatable sales processes for different business models.

Course Curriculum

Module 1: Introduction to Good People, Good Money

An introduction to Maria’s heart-centered sales philosophy, the course framework, and the relationship between confident selling and business profitability.

Module 2: Developing a Positive Sales Mindset

Learn how to overcome negative beliefs about selling, eliminate fear of rejection, build confidence in pitching, and approach sales as a meaningful way to help customers.

Module 3: Pre-Selling Through Content

Explore content-based selling strategies, storytelling techniques, objection pre-handling, and methods for reducing sales resistance before making an offer.

Module 4: Understanding Conversion Mechanisms

Discover the four primary sales channels covered in the program: sales calls, webinars, direct messages, and landing pages. Learn how to select the most suitable conversion method for your business.

Module 5: Selling Through Phone & Zoom Calls

Study Maria’s sales call process, scripts, conversation structures, objection handling techniques, and methods for building trust and confidently closing sales.

Module 6: Selling Through Webinars

Learn how to structure webinar funnels, develop persuasive presentations, create audience engagement, and use scalable webinar strategies to generate sales.

Module 7: Selling Through Direct Messages

Explore DM sales funnels, conversation scripts, follow-up strategies, voice messages, and techniques for restarting inactive conversations and converting prospects through chat.

Module 8: Selling Through Landing Pages

Understand landing page sales psychology, page structures, conversion-focused copywriting, ethical urgency, and strategies for turning cold traffic into customers.

Module 9: Ethical Selling & Maintaining Trust

Develop a sustainable sales philosophy based on honesty, customer respect, integrity, and long-term reputation. Learn the principles of selling effectively without compromising personal values.

Module 10: Next Steps & Implementation

Conclude the training with guidance on applying the sales frameworks and continuing to develop a more effective sales process.

Key Features

• Comprehensive heart-centered sales training.
• Four major conversion mechanisms: calls, webinars, DMs, and landing pages.
• Practical sales scripts and objection-handling resources.
• Real-world sales funnel and landing page breakdowns.
• Content pre-selling and audience preparation strategies.
• Ethical urgency and conversion techniques.
• Practical frameworks for improving sales confidence.
• Strategies for building long-term customer trust and business reputation.

Who Is This Course For?

• Entrepreneurs and online business owners.
• Coaches and consultants selling high-ticket services.
• Freelancers and agencies looking to improve client acquisition.
• Digital product creators and course sellers.
• Content creators monetizing their audiences.
• Sales professionals seeking ethical selling techniques.
• Business owners who want to increase conversions without aggressive sales tactics.

 

 

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