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Broderick – Make Emails That Don’t Suck is an email marketing and design course created by Broderick, founder of Drippity Email Marketing. The program teaches students how to create professional, engaging, and effective marketing emails through a complete workflow covering strategy, copywriting, design, mockups, and implementation in Klaviyo.

Course Overview

1. Email Marketing Fundamentals

Understand how email marketing works within the broader marketing ecosystem, including email deliverability, compliance requirements, and the fundamentals of effective email campaigns.

2. Email Marketing Tools & Campaigns

Learn how to work with email service providers, campaigns, automated flows, subscriber segments, signup forms, and performance metrics to manage email marketing effectively.

3. Email Anatomy & Design Psychology

Explore the anatomy of an effective marketing email and understand how branding psychology, visual hierarchy, and design structure influence reader attention and purchasing decisions.

4. Email Design Workflow

Develop a repeatable approach to designing emails, including auditing existing emails, brainstorming concepts, creating visual designs, and using Adobe XD and Photoshop to produce professional email layouts.

5. Creative Email Design

Learn how to develop creative concepts, create engaging email visuals, and incorporate animated GIFs and looping animations to make email campaigns more visually appealing.

6. Klaviyo Implementation

Follow practical walkthroughs demonstrating how to implement email designs inside Klaviyo, translating visual mockups into functional marketing emails.

7. Practical Assignments & Feedback

Apply the concepts through assignments and practical exercises, with opportunities to receive feedback directly from Broderick.

What You’ll Learn

• Create engaging email marketing campaigns from initial concept to final execution.

• Write natural, compelling email copy that keeps readers interested.

• Design visually appealing emails with effective information hierarchy.

• Apply psychology and branding principles to email layouts.

• Use Adobe XD and Photoshop for email design.

• Build and implement email campaigns inside Klaviyo.

• Develop a repeatable workflow for professional email creation.

   

Who Is This Course For?

• Email marketers looking to improve their campaign quality.
• Freelancers and agencies offering email marketing services.
• Ecommerce businesses wanting better email marketing campaigns.
• Copywriters interested in email copywriting and design.
• Entrepreneurs looking to improve customer communication and email conversions.

 

 

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