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Here’s What’s Included:

There are three Phases in the complete process. Each Phase has just a few simple steps, all easy to learn and execute.

So let’s take a look at the steps that make up each Phase in this innovative process.

This will give you a better understanding of the overall process – and what’s covered in the program.

Phase 1: Preparation

Step 1: Establish your goal.

All projects need to have a single goal. Otherwise, your attention is pulled in multiple directions, resulting in poor overall results.

This step provides a simple method for selecting your single, ideal goal.

And it’s especially useful for identifying the single best goal when you need to choose between two or more excellent goals.

Step 2: Create your Focus Statement.

Not only do you need to select a single goal, but you also need to be able to clearly state that goal and the outcome you want to achieve.

This is done with a Focus Statement, which is a tightly defined statement of what success will look like when you achieve your goal.

In this step, you’ll get an ingenious process for creating an accurate, impactful definition of your goal in 15 words or less.

Step 3: Assemble your team.

In order to create the most dynamic marketing, product, and service ideas possible, you need to limit the size of your team.

The maximum number of people on your team should be 8. However, the process can be run just as effectively with just 1 or 2 team members.

Phase 2: The Million Dollar Minute IDEA process

There are four steps in this Phase, represented by the acronym IDEA.

This is where you’ll gather all your research… organize it in a way that’s designed to optimize your ability to create breakthrough ideas… actually create your initial ideas… improve on those ideas… and finally select the single idea that’s best for creating an exceptional marketing strategy, product, or service.

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