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WHAT WILL YOU LEARN

 

Brian Clark’s “Writing and Succeeding in the $9 Trillion Longevity Economy” is a mentorship program designed to equip writers with the knowledge, skills, and tools needed to thrive in the rapidly growing longevity market. This market, encompassing individuals aged 50 and above, currently spends $9 trillion annually—a figure projected to rise to $12.6 trillion by 2030 .

Program Highlights

• Duration and Structure: The mentorship spans five weeks, offering intensive training on understanding the longevity market and developing effective communication strategies tailored to older consumers.​

• Curriculum Focus:

  • Understanding the 50+ demographic and their evolving needs.

  • Crafting messages that resonate with older audiences, moving beyond stereotypes.

  • Building trust and fostering long-term relationships through empowerment marketing.

  • Identifying and capitalizing on opportunities within the longevity economy.​

• Target Audience: Aspiring and established writers seeking to specialize in the longevity sector, as well as businesses aiming to connect with this demographic.​

• Instructor Background: Brian Clark is a seasoned digital entrepreneur and the founder of Copyblogger. He has successfully launched multiple ventures, including Further, a platform focused on individuals aged 50 and above. His expertise lies in leveraging content marketing to build profitable businesses .​

Additional Resources

For those interested in delving deeper into the longevity economy, Clark offers a free eBook titled Longevity Economy Fundamentals. This resource covers essential topics such as:

The evolving landscape of the longevity market.

• The shift from traditional retirement models.

• The increasing economic influence of older consumers.

• Strategies for effective marketing to this demographic.​

Additionally, Clark provides a series of Power Guides for premium subscribers, offering in-depth insights into:

• Understanding and connecting with older consumers.

• Implementing empowerment marketing frameworks.

• Becoming a “leading expert” in the longevity economy.

• Creating training programs tailored for older learners .​

 

 

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