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Caleb Kruse – The AI Ads Alchemists (Up to August 2026) is a paid community and training program created by Caleb Kruse, also known online as Mr. Paid Social. It focuses on combining Meta advertising, AI creative generation, automation, and AI agents to help media buyers and agencies improve ad performance and scale their operations.

What’s included

• Meta Ads Masterclass — Caleb’s complete Meta advertising training, listed as a $1,200+ value.
• Advanced Media Buying Systems — campaign strategy, testing, optimization, and scaling systems.
• AI Ad Creative — use AI to generate and iterate ad concepts, images, videos, hooks, and creative variations.
• Custom GPTs & AI Skills — tools for ad copywriting, hook generation, compliance checks, and creative development.
• Claude Code Ad Agent — advanced Claude Code workflows for automating parts of the ad-production process.
• 1,700+ Ad Examples & Swipe Files — real-world advertising examples and breakdowns for research and inspiration.
• Airtable + Google Sheets Systems — systems for organizing creative testing and scaling ad operations.
• AI Automation — workflows and plug-and-play AI agents designed to reduce repetitive media-buying tasks.
• AI Tool Walkthroughs — practical demonstrations of AI tools relevant to paid advertising.
• Community Access — network of media buyers, agencies, and advertisers managing large ad accounts.
• Bi-weekly Group Calls — strategy sessions, Q&A, and ongoing support.
• Guest Speakers — sessions with experienced marketers and advertising specialists.

Main training areas

1. Meta Media Buying

• Campaign foundations
• Testing strategies
• Scaling campaigns
• Performance optimization
• Advanced Meta advertising systems

2. AI Creative Production

• AI-generated ad concepts
• Creative variations
• Hooks and copy
• AI video/UGC workflows
• Creative testing

3. AI Automation

• Claude Code workflows
• AI agents
• Custom GPTs
• Airtable/Google Sheets automation
• Streamlining repetitive ad operations

4. Creative Research

• Ad swipe files
• Creative breakdowns
• Competitor/ad research
• Identifying winning hooks and concepts

Creator

Caleb Kruse has worked in paid social for approximately 12 years and says he has managed more than $150 million in ad spend. He built his online brand under “Mr. Paid Social” and has a large audience focused on paid advertising and AI.

Main focus

The program is essentially built around:

Meta Ads → Creative Strategy → AI Generation → Automation → Testing → Scaling

A major differentiator is that it isn’t simply an AI course. The AI tools are taught specifically in the context of paid social advertising and media-buying operations.

Who it’s for

• Meta/Facebook media buyers
• Performance marketers
• E-commerce brands
• DTC businesses
• Advertising agencies
• Creative strategists
• Marketing teams
• Entrepreneurs already running paid traffic

It’s particularly useful for someone who already understands paid advertising and wants to use AI to produce more creative, automate workflows, and scale campaigns.

See More: Bad Decisions Studio – The Ultimate AI Program

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