Proof Download

 

Here’s What You Get:

 

Jason Murray – NEXT Art Director is a practical art-direction training program created by Jason Murray, an independent Creative Director and Art Director whose career includes work with Amazon Brand Innovation Lab, BBDO, Huge, and major brands such as Coca-Cola, PepsiCo, Lululemon, Brooks Running, Kraft Heinz, Adobe, and others.

The program is designed to help creatives move beyond simply executing visual work and develop the conceptual thinking, visual taste, campaign development, and leadership skills needed to work as an art director.

Program Focus

NEXT Art Director teaches a framework for taking a creative project from insight → big idea → execution → polish/presentation. The live Bootcamp is structured around one major concept each week, with assignments designed to make students apply the concept to their own campaign work.

What You’ll Learn

1. Finding Strong Insights

• Understand what makes an insight useful for creative work.
• Learn to look beyond obvious observations.
• Turn research and human behavior into creative opportunities.
• Develop the strategic foundation for a campaign.

Jason identifies insights as the starting point of his creative framework rather than jumping immediately into visual execution.

2. Developing Big Ideas

• Turn an insight into a central creative concept.
• Develop ideas that can extend across an entire campaign.
• Think beyond individual social posts or isolated executions.
• Learn how a “big idea” can organize a brand campaign or platform.

The course specifically teaches students how to develop and art-direct their own big ideas.

3. Art Direction & Visual Thinking

• Develop a stronger visual point of view.
• Learn how to make intentional visual decisions.
• Understand the relationship between concept and execution.
• Improve visual storytelling and creative direction.
• Build “taste” and conceptual judgment rather than focusing only on software skills.

The program is positioned around learning how to think, see, and lead like an art director, rather than simply learning design tools.

4. Campaign Execution

• Translate the big idea into visual executions.
• Explore how concepts become advertising campaigns.
• Develop campaign assets around a consistent creative idea.
• Think about how the idea works across different formats and channels.
• Art-direct the visual execution rather than simply producing individual assets.

5. Portfolio Development
A major practical component is producing a portfolio-worthy art-direction project. Students work through the creative process step by step instead of attempting to build a finished campaign immediately.

The final stage focuses on:

• Refining the concept
• Polishing executions
• Presenting the work
• Building a stronger case for the creative idea
• Turning the project into portfolio material

4-Week Bootcamp Structure

The current live format is organized around four weeks:

The Bootcamp uses live classes plus assignments and office hours, with students progressing through the framework sequentially.

Course vs. Bootcamp

There are currently multiple NEXT Art Director products listed on Jason Murray’s course platform.

NEXT Art Director: The Course

• Self-paced
• On-demand lessons
• Designed to teach the professional art-direction framework
• Covers thinking from insight through execution
• Lifetime access and future updates are listed for the course.

NEXT Art Director: The Bootcamp

• Four-week live experience
• Live classes
• Office hours/Q&A
• Practical assignments
• Community feedback
• Direct feedback on student work
• Portfolio-oriented final project

The Bootcamp has also included a private community, guest speakers, recordings, and additional resources.

Who Is It For?

The program is particularly relevant to:

• Graphic designers
• Motion designers
• Video editors
• Content creators
• Brand designers
• Advertising creatives
• Junior/intermediate art directors
• Creative strategists
• Freelancers
• Creatives trying to transition into art direction
• Existing art directors wanting to strengthen conceptual skills

Jason has reported teaching students ranging from designers and video editors to creators, senior art directors, and creative directors.

Instructor – Jason Murray

Jason Murray is an independent Creative Director, Art Director, and content creator. His professional experience includes:

• Amazon Brand Innovation Lab — Associate Creative Director
• Huge — Senior Art Director
• Energy BBDO — Senior Art Director
• SWET STUDIO — Owner / Creative Director

His client experience includes Amazon, Adobe, Lululemon, Brooks Running, Coca-Cola, PepsiCo, Kraft Heinz, Unilever, Kellogg’s, Mars-Wrigley and others.

He also runs Modern Art Direction, a publication and educational platform focused on visual ideas, creative careers, and art direction.

Additional Resources

Depending on the version/cohort, NEXT Art Director has included resources such as:

• Art-direction frameworks
• Creative exercises
• Assignment briefs
• Portfolio project guidance
• Presentation materials
• Guest speaker sessions
• Private community
• Jobs channel
• 300+ page slide deck
• Previous class recordings

The exact resource package can vary between cohorts.

Catalog-Style Description

Jason Murray – NEXT Art Director is a practical art-direction program designed to help creatives develop the conceptual thinking, visual taste, and campaign-development skills required to become stronger art directors. Led by Jason Murray, an experienced Creative Director and former Amazon Brand Innovation Lab creative, the program teaches a structured process that moves from insight to big idea to execution and final portfolio presentation. Students learn how to identify meaningful insights, develop campaign-level creative concepts, make stronger visual decisions, art-direct executions, and present their work professionally. The four-week Bootcamp combines live instruction, practical assignments, office hours, community feedback, guest speakers, and personalized critique, while the self-paced Course provides the underlying art-direction framework through on-demand lessons.

See More: Gusten Sun – AI Academy

Sale Page: (More infomation)