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What Cold To Sold Academy (+AdCons) Is

Jon Penberthy – Cold To Sold Academy (+AdCons) is an end-to-end client acquisition and sales training program created by online marketing strategist and entrepreneur Jon Penberthy (founder of AdClients and AdCon). It’s designed to help coaches, consultants, agency owners, and service-based entrepreneurs turn cold prospects into paying clients using systematic outreach, funnels, messaging, and sales systems — instead of waiting for inbound leads.

The program is often bundled with AdCons (likely referring to conference recordings or additional advertising resources) as part of the training package.

Core Promise & Focus

The course aims to eliminate randomness in marketing by providing a predictable system that covers the entire sales journey:

• Attract cold audiences

• Engage and nurture leads

• Convert prospects into paying clients

• Scale revenue and systems over time

It’s not just about tactics in isolation (like cold email or ads alone), but about integrating traffic, offers, messaging, funnels, follow-up, and sales conversations into one cohesive system.

What You Learn Inside

Based on available descriptions, the training includes:

Business Fundamentals

• Clarify niche, messaging, positioning, and offers to appeal to ideal clients

• Build clarity and confidence before scaling funnels or ads

Marketing & Funnel Systems

• Design and build high-converting funnels (opt-ins, applications, webinars, VSLs)

• Generate predictable leads through paid, organic, and partnership traffic

Outreach & Follow-Up

• Multi-channel outreach frameworks (email, social, phone)

• Scripts, templates, and automation sequences

• Email nurture and conversion campaigns

Sales & Conversion

• Sales conversations, discovery calls, objection handling, and closing frameworks

• One-to-one and one-to-many selling methods

Tools & Extras

• Access to systems like Funnelr for building pages and automation

• Training libraries, funnel breakdowns, and AI-powered guidance

• Bonus assets like ads, scripts, templates, and bootcamp recordings (varies by package)

Who It’s For

The program is best suited to:

✅ Coaches, consultants, and service providers
✅ Agency owners seeking predictable paid clients
✅ Course creators and high-ticket service sellers
✅ B2B professionals who want to own outreach and sales
✅ Business owners who want systems instead of sporadic results

It’s not ideal for people who want completely passive income, who won’t do outreach or selling, or who sell very low-ticket products where cold outreach doesn’t make sense.

Typical Inclusions (Based on Packs Seen Online)

While official packaging may vary, common components advertised include:

• Full video training vault (~350+ videos)

• Momentum A.I. coaching system (6-month access)

• Offer creation and branding frameworks

• Email, funnel, and traffic systems

• Sales and closing training (1:1 + 1:many)

• Funnelr access and tutorials

• Million-dollar campaign breakdowns

• Ad scripts, email campaigns, and templates

• Bonus conferences, bootcamp recordings, and onboarding calls

About Jon Penberthy

Jon Penberthy is a long-time internet marketer and coach, founder of AdClients and the AdCon marketing conference, and has reportedly helped generate tens of millions in revenue through his systems and client results. His training focuses on practical frameworks for audience building, outreach, sales, and business growth.

In Summary

Cold To Sold Academy (+AdCons) is a comprehensive business growth and sales training designed to help service-based entrepreneurs master cold outreach, build conversion-focused funnels, and develop repeatable systems that turn strangers into clients — not just isolated tactics, but an end-to-end client acquisition ecosystem.

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