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Juan & Ricco – WaaS Flywheel Program is a business/agency-growth training focused on building a Website-as-a-Service (WaaS) business using GoHighLevel (GHL). Instead of selling websites as one-time projects, the model is designed around recurring monthly revenue from website/SaaS clients.

Overview

The program teaches a complete client-acquisition and fulfillment system, covering Meta Ads → sales → website deployment → GoHighLevel automation → onboarding → fulfillment → scaling.

The sales page claims the system helped its creator sign 70+ GHL SaaS clients and grow from $0 to $11K MRR in 3.5 months. These are creator-reported results, not guaranteed student outcomes.

What You’ll Learn

1. WaaS Meta Ad Playbook

• Meta/Facebook advertising strategy
• Ad angles and creative concepts
• Lead-generation campaigns
• Appointment-booking system
• Breakdown of the creator’s own winning ads

The creator claims the ads generated 300+ appointments and contributed to more than $10K in MRR.

2. Low-Pressure Sales Framework

• Sales-call structure
• Prospect qualification
• Presenting the WaaS offer
• Handling objections
• Pricing conversations
• Closing recurring-revenue clients
• Real sales-call recordings

3. 4-Hour Website Fulfillment System

• Master website template
• Rapid website deployment
• Repeatable fulfillment process
• VA instructions
• Outsourcing website production
• Reducing the owner’s involvement in fulfillment

The stated goal is to make client websites deployable in roughly a day rather than rebuilding every site from scratch.

4. GoHighLevel Results Protocol

• Pre-built GHL snapshot
• Pipelines
• Automations
• Workflows
• Client-account setup
• Reusable infrastructure

This allows an agency to deploy a standardized system for new clients instead of configuring everything manually.

5. Scaling With Systems

• Assigning tasks to VAs
• Tracking fulfillment
• Managing recurring client work
• Creating SOPs
• Preventing fulfillment bottlenecks
• Building an agency that can handle more clients without the owner doing everything

6. Launch Call Framework

• Client onboarding
• Setting expectations
• Collecting access/details
• Launching the client relationship
• Recorded examples of launch calls

The WaaS Flywheel

The basic business model is:

Meta Ads → Appointments → Sales → Recurring WaaS Client → Website Fulfillment → GHL Automation → Client Retention → More MRR → Scale

Rather than relying entirely on one-off website projects, the objective is to create a recurring-revenue agency with standardized acquisition and delivery processes.

Who Is It For?

Best suited for:

• Web designers
• Freelancers
• Digital agencies
• GoHighLevel users
• SaaS entrepreneurs
• Website developers
• Agency owners
• Entrepreneurs wanting recurring revenue
• People wanting to transition from one-time websites to subscription services

It is particularly relevant if you want to combine websites + GHL + paid advertising + recurring billing rather than simply learn web design.

Program Structure

Creator

The program is associated with Juan & Ricco, with the sales material prominently positioning the creator as a GHL/WaaS operator. Some third-party listings refer to the program as “Juan GHL – WaaS Flywheel Program.”

Overall

Juan & Ricco – WaaS Flywheel Program is essentially a WaaS agency blueprint, rather than a traditional website-design course. Its strongest focus is on creating a repeatable system for getting GHL clients, selling recurring website services, delivering websites quickly, automating operations, and scaling with VAs.

See More: Wilco de Kreij – GrowOS

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