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What the Course Is

Katie & Floyd – 3X Profit Upsells, Downsells & Cross-Sells is an online marketing training focused on helping digital business owners, course creators, e-commerce sellers, and service providers increase average order value and total revenue by strategically adding bump offers, upsells, downsells, and cross-sells into their funnels — all in a way that feels natural and helpful to customers.

Rather than depending only on front-end sales or acquiring new traffic, this course teaches you how to build an automated backend profit machine that continually generates more value from people who already purchased.

Core Content & Modules

The course typically includes a single module with 11 lessons, each focused on a key part of backend sales strategy:

1. Welcome & How to Use the Training – Set expectations and get started.

2. Guide & Resources – Templates, scripts, checklists to implement quickly.

3. The Science of Binge Buying – Understanding psychology behind additional purchases.

4. How to Make a Bump Offer – Build low-commitment add-ons that customers happily add at checkout.

5. How to Make an Upsell – Design compelling post-purchase upgrades.

6. How to Write Your Upsells – Messaging that resonates and converts.

7. Backend Sales Sequences – Automating follow-ups and offers after the initial sale.

8. Advanced: Upselling High-Ticket Offers – Move customers into premium tiers without live selling.

9. Tracking Your Stats – Learn how to measure performance and optimize.

10. Troubleshooting Offers – What to do if a bump or upsell isn’t converting.

11. Next Steps & Scaling – Expand and refine your backend offer architecture.

What You’ll Learn

Bump Offers

How to choose, price, and present checkout add-ons that increase immediate revenue — often with minimal customer hesitation.

Upsells

Methods to create post-purchase upgrades that feel helpful and directly related to what the customer has already bought, improving average order value.

Automated Back-End Sequences

Scripts and email funnels that sell additional products after the purchase, generating sales without manual effort.

High-Ticket Ascension

Strategies for turning a low-ticket buyer into a high-value client by presenting premium offers at the right time — no webinars or live pitches required.

Tracking & Optimization

How to measure performance and adjust offers when they’re underperforming.

Why It Matters

This training teaches how to monetize existing customers rather than solely chasing new leads — a strategy that both increases revenue and improves customer experience when done ethically and aligned with what buyers actually need.

Upsells, cross-sells, and downsells are proven tactics for increasing average order value, customer lifetime value, and overall profitability without requiring more traffic or expensive ad spend.

Who It’s Best For

Ideal participants include:

• Digital product creators (courses, guides, templates)

• Funnel builders looking to boost backend revenue

• E-commerce sellers wanting to raise cart value

• Entrepreneurs already generating front-end sales and ready to optimize for higher profits

Format & Delivery

• On-demand training with recorded lessons

• Practical templates and scripts

• Step-by-step guidance you can implement quickly

• Focus on automation and systems rather than manual selling

Bottom Line

3X Profit: Upsells, Downsells & Cross-Sells provides a roadmap for transforming a simple sales funnel into a multi-tiered profit engine, helping businesses extract more revenue from every customer interaction through strategic offers and automated backend systems.

See More: Matthew Volkwyn – Copy Systems™ 2026

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