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What SCALE – AI for DTC & Agencies Is

Mike Futia – SCALE – AI for DTC & Agencies (Up to Mar 2026) is a subscription-based AI systems, workflow and training platform created by Mike Futia for direct-to-consumer (DTC) brands, performance marketers and creative agencies. It aims to help teams build practical AI-powered automation that speeds up research, creative production, ad systems, and performance workflows without needing developers or large teams.

Mike Futia positions SCALE not as generic AI theory, but as plug-and-play systems based on consulting work he’s done with actual agencies and brands.

Who It’s Designed For

SCALE is geared toward:

• DTC brands that want to scale creatives, testing, and ad systems

• Creative or performance marketing agencies that need to automate repeatable tasks

• Paid media teams looking to accelerate content output and insights

• Marketing professionals wanting hands-on frameworks rather than just AI theory

What You Actually Get

AI Workflows & Templates

• Automated competitive research and creative discovery tools

• Ad hook, angle & script generators

• Static ads and AI UGC creative workflows
  These are production-ready systems you can adapt to your business/tools like n8n, Airtable, Claude Code, etc.

Step-by-Step Implementation Content

• Tutorials showing how to build and deploy these workflows

• Overviews of specific tools and automation setups

• Examples you can clone and customize for your stack

Direct Support

• Members can get help from Mike Futia himself to troubleshoot workflows and apply them in context.

Bonus Content (Annual Plan)

• AI UGC Generator Tool (to replace pricey third-party AI video generators)

• AI for Creative Strategy Course — training on strategy and implementation

Why It’s Different

Unlike courses that explain what AI can do, SCALE provides done-for-you and build-your-own systems used in real consulting work — meaning:

• You’re using workflows people already deploy in client agencies and brands

• The focus is on practical automation and scale, not just AI prompts or concepts

• It’s designed to dramatically increase creative output without adding headcount

Typical Systems You Might Build

Some of the common AI automations members learn:

• Ad library scrapers for TikTok & Meta to pull winning creative data

• Competitor analysis → brief generators

• Angle & hook automation systems

• Static & AI UGC creative pipelines that generate assets on demand
  These systems aim to help teams turn insights into creatives at scale.

 

See More: Zack – Zack’s AI hub

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