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WHAT WILL YOU GET!

 

Who is Shannon Mattern

• Shannon Mattern is a business coach and mentor, primarily working with women web designers, helping them with pricing, sales, marketing, client management, and mindset shifts.

• She is the Founder & CEO of Web Designer Academy.

• Her personal story involves starting in a corporate job, feeling trapped, then gradually building a freelance web design business, confronting issues of undercharging, overdelivery, and self-worth before evolving into teaching and coaching others.

What is the Web Designer Academy (WDA)

The Web Designer Academy is her flagship mentorship and coaching program aimed at transforming a web designer’s skills into a profitable business.

Core features & structure

From available sources, here are key components:

• Mentorship & Coaching: Weekly group coaching calls led by Shannon, plus community support.

• Business Roadmap & Curriculum: A structured curriculum that includes training, workbooks, templates, strategies for pricing, sales, packaging, marketing, etc.

• Mindset & Strategy Support: Beyond tactics, the program emphasizes mindset shifts—especially around value, self-worth, imposter syndrome, and confidence.

• Application-Based Enrollment: There are indications that enrollment is by application — probably to ensure participants are ready to implement the program’s strategies.

• Non-Technical Focus: The program assumes participants already know how to design websites (i.e., the technical skills are not its central teaching). The focus is on how to turn those skills into a viable business.

• Marketing Momentum, Next Level, Private Coaching: WDA offers different tiers or companion programs (e.g., “Marketing Momentum,” “Next Level Mastermind,” “Private Coaching”) for deeper or more specialized support.

Who it’s for / not for

• For: Freelance web designers (especially women) who already have technical skills and are ready to level up their business—charge more, manage clients better, structure packages more strategically.

• Not for: Those wanting to learn how to do web design from scratch. The program is not about teaching coding, design tools, etc., but rather about running a business around web design.

Strengths, Considerations & Risks

Strengths

• Holistic approach: Emphasis not just on tactics but on mindset, pricing psychology, boundary setting.

• Community & support: Members get personal and group coaching, feedback, interaction with peers.

• Proven model: Shannon and WDA often share success stories and income reports showing students raising rates and getting better clients.

Considerations / Caveats

• Cost & commitment: Such mentorship programs tend to be expensive and require sustained effort — you must be ready to work, take action, and invest.

• Not a magic fix: The success depends heavily on your own consistency, implementation, and market conditions.

• Marketing claims: As with many coaching / online education offerings, promotional materials often highlight dramatic transformations; results vary.

• Fit matters: It may be more suited to people already doing web design or with some business traction, rather than absolute beginners in the field.

 

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