What Will You Learn?

Since I started my first Google Ads campaign back in 2010 I have taken note of everything.

What’s worked, and what hasn’t.

This is how Mastering Google Ads gives you a clear framework for creating & optimising profitable Google Ads campaigns for your business or your clients business.

Smart Bidding Analysis Prompt

1. This collaboration with Mike Rhodes from Build The Agent this prompt takes your real account data and lets you know:
   1. If your campaign is ready to add Max Conversions or Max Conversion Value
   2. If your current tCPA or tROAS needs to be adjusted

What is Google Ads?

Before you can master Google Ads you need to understand the core mechanics that drive each Google Ads auction.

The Different Types of Google Ads Campaigns

Each different campaign type in Google Ads works differently and needs to be used for different scenarios. When you understand how each campaign works you can then plan your best account structure.

Keyword Research Done Right

The way keywords work has changed dramatically over the past 2 years, so in this lesson I take you through the tested & updated keyword strategies that are working now.

Create Ads that get Clicks & Conversions

Ad Copy in Google Ads is a highly undervalued skill. Learn the 4 core elements that your ads need to get clicks and conversions.

Landing Pages that Convert

Even perfect Google Ads campaigns don’t convert if you are sending people to poor landing pages. Learn the 5 data driven elements – from over 10,000 user tests – for high converting landing pages.

Conversion Tracking for Google Ads

Without the right data in Google Ads you cannot make the right optimisations. Learn my step by step process for setting up offline conversions.

Use the Right Campaign at the Right Time

Every campaign in your Google Ads account needs to have a purpose! I show you how & when to use each campaign type.

Optimise Your Google Ads Campaigns with my S.T.A.B method

Optimising your Google Ads campaigns needs to be systematic, which is why I have created this easy to follow method focussing on the 4 core elements of optimising Google Ads.

Step by Step Optimisation Videos

Learn how to complete every Google Ads optimisation action you need to complete in Google Ads with 23 short & easy to follow videos.

Learn How to Use Smart Bidding Strategies the Right Way

Adding a Max Conversion or Max Conversion Value strategy to your campaign can be the best or worst decision for your account. Learn how these bidding strategies work so you can use them in the right situations.