Proof Download

 

WHAT WILL YOU LEARN

 

Bait (Ad/Test the Hook)

Use cheap, fast methods to test interest and engagement:

✅ What to Use as the Bait:

• Facebook/Instagram Ads (start with $5–$20/day)

• TikTok Ads (super cheap CPM, great for early tests)

• Reddit Ads (super targeted niches)

• Google Search Ads (for high-intent offer validation)

• Landing Page with Lead Capture or CTA Button

You’re looking to see if people bite—clicks, form fills, or even just engagement.

Hook (Offer or Product)

Now you’re testing if the offer actually converts or is attractive enough to keep their attention.

Low-Cost Validation Tricks:

• Landing Pages with clear CTAs (“Buy Now,” “Join Waitlist,” etc.)

• Fake Checkout/Coming Soon to see if people intended to buy

• Pre-sell or Waitlist Offers (see who’s really interested)

• Email Opt-in as Commitment Proxy

Tool stack for cheap tests:

• Carrd.co – $19/year simple landing pages

• Tally.so / Typeform – nice for forms + funnel hacks

• Beehiiv / Substack – great for prelaunch audiences

• Google Forms – ghetto but effective

Measure Before You Scale

Metrics to watch:

• CTR (is the ad compelling?)

• CPC (is it affordable?)

• Conversion Rate (does the hook work?)

• Cost Per Lead/Sale (is this scalable?)

If people click but don’t convert → fix the hook.
If people don’t click → fix the bait.

Bonus Tips

• Use Facebook Creative Testing tools (A/B 3–5 headlines/creatives at once)

• Start with one audience and one offer

• Run ads in “engagement” or “traffic” mode first (cheaper than conversion)

 

See More: White Beard Strategies – LinkedIMPACT Challenge Training Replay

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