Charm Offensive – Charming AI Pack

Charm Offensive Professional is for you if…

• You’re a freelancer, agency owner, sales professional, copywriter, marketer, and anyone else who wishes to become more successful online.
• You’ve never sent a cold pitch or done a sales call in your life.
• You’ve got a few clients, but are reliant on word of mouth to get more – and you want to be more proactive in your sales tactics.
• You’ve been in business a little while, but want to make some big leaps.
• You want to go from working with smaller clients to big brands (or whoever your dream clients are).
• You want to get PR coverage for yourself or your clients.
• You want to add a new revenue stream by learning to build a tribe just like Charm Offensive Professional, to sell your expertise at scale.
• You want the support of a community of digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, VAs, cartoonists, magicians, and other assorted but talented weirdos.
• You want to be able to access the Charm Offensive Content Vault – containing materials worth £20k – for a fraction of the cost!

Issue 1: How To Win A Multi-Billion Dollar Client

This issue covers how we won our first billion dollar corporation, Symantec, as a client – despite running a small agency that would never usually be in contention for such a deal. Inside, we run through the entire process, step by step. Our in-depth breakdown includes…

• Positioning
• Sales hooks
• The first meeting
• The research stages
• The pitch deck
• The Big Pitch

Plus, there’s a bitesize rundown at the end, highlighting the persuasion science permeating everything we did.

This inaugural issue also features the following superb guest articles:

• Treating Your Customers Like Kings – Even As You Scale
• 5 Lessons From The Darkweb’s Own Heisenberg
• Using The Persuasion Sandwich To Persuade And Profit With Minimal Resistance

And a bonus mini article from Jon, entitled “Disrupting The Game.”

Issue 2: How To Get PR Coverage

This issue deals with a major cornerstone of many digital disciplines, including SEO, Content Marketing, Social Media Marketing, and Brand Awareness: garnering that all-important PR coverage. Within its shiny PDFed pages, we reveal our Principles, Processes, and Possibilities for procuring PR coverage for clients.

This issue’s post-prandial points, presented for your perusal…

• Visible and Irrelevant Vs. Invisible and Relevant: Meeting clients in the middle
• Becoming the de facto resource
• How to analyse quality content in any sector
• Jacking the news cycle
• The importance of strong headlines
• The premarketing process
• What could go wrong? And how to put it right
• The Content Marketing Checklist

Issue 3: How To Be Witty

This issue offers you a glimpse behind the curtain, where I reveal some of the literary tricks I use to sound witty and charming. I can’t employ this bodacious British accent when writing – so, I often bridge this gap with the following techniques…

• The Reverse
• Triples, or The Power of 3
• The Flippant Hands Formula
• Recognition
• The Hyperbolic Backpedal
• Words In Their Mouth
• How To Use Funny Word Combinations
• Mixing Formal And Informal Tone

Read the examples. Learn the formulas. Then write your own.

You too can tease a smirk, smile, or belly laugh. What’s more, you can sound as charmingly befuddled as Hugh Grant, Colin Firth, or Idris Elba (delete as appropriate).

Issue 4: The Guest Issue

This issue turns the by-now entirely established zine format on its head, featuring a mere two articles by yours truly.

In my executive days, I witnessed a smorgasbord of shady practices – the likes of which I never wanted to besmirch my own marketing agency. I have since learned that many a tenacious small business owner is still prone to be hoodwinked by these dastardly tactics. To combat this, and save face for the industry’s good guys, I present to you The Top 5 Advertising And Marketing Agency Tactics Businesses Should Look Out For:

• Big Hitters Pitch Then Vanish
• The Insignificant Changes Shield
• The Filibuster
• The Stacked Account Team
• Hyping The Average As Amazing

At the risk of sounding like a feature-length late night infomercial: that’s not all. This jam-packed PDF also features a cavalcade of qualified commentators, with worthwhile guest articles on…

• iPhone Users Get More Sex
• The Definitive Guide On How To Write Good
• Seven Deadly Sins Of Copywriting
• Why LinkedIn Is All You Need For Lead Gen
• Marketing Medical Marijuana
• Use These Proven Story Formulas To Go Viral

Issue 5: How To Build An Adoring Fanbase Using Facebook Groups

On a seasonably overcast, probably drizzly day in March 2017, I triumphantly started the Charm Offensive Facebook Group. My perseverance unwavering, I managed to reach over 3,000 members within 3 months. Plus, I started making the sales I needed to keep the wolves from the door.

In this issue, I show you exactly how I got it done. Take my unreasonably clammy hand as we delve into:

• What Makes For A Successful Facebook Group
• How Do I Decide What My Theme Is
• What Has Made The Charm Offensive Group Successful?

Within this issue’s pink and pale pages, I chronologically critique the following tactics and techniques:

• Content Theming
• Growing Your Group
• Using LinkedIn To Grow Your Audience
• Using Your Personal Facebook Profile
• Getting Their Attention While Having A Little Fun
• How To Know What Products To Build
• How To Build Enough Products To Have A Subscription

Issue 6: Win With Words – The Zine Edition

“Sometimes, you gotta go back to actually move forward,” Matthew McConaughey mused theatrically in a 2014 commercial introducing the Lincoln MKC. I may have never been on True Detective, but I think I know what their marketing slogan team was getting at.

This issue takes us back – way back – to a fresh-faced Jon Buchan of 2012. Somewhere between Queen Liz’s Diamond Jubilee and the London 2012 Olympics; through a haze of Morgan’s Spiced Rum and Diet Coke, I penned the most outrageous engagement email of my professional life. For the first time ever, I examine the drunk cold email that started it all – analysing, line-by-line, a version of one of my original effective charming templates.

We’re leaving no stone unturned with this one, with every minute detail laid bare:

• Getting Your Email Opened
• The Warren Buffett Technique
• Actually Likeable Soft Sell
• A Little Reverse Psychology
• Even Make The Haters Smile
• The Long Game

As if that wasn’t enough, this issue also includes two bonus secret weapons. The first is a template for generating a cohort of casual client meetings. The second is a template for organising a plethora of informal job interviews.

See More: Mark Podolsky – The Investor’s Toolkit

Sale Page: https://www.charm-offensive.co.uk/charming-ai-pack/ (More infomation)