Proof Download

WHAT’S INSIDE THE LAB

Pinpoint Your Perfect Client

Module #1

The ~ideal avatar~ exercise … but make it Pinterest-ified. We’ll kick-off clarifying who exactly you’re wanting to re-pin, click-through, and subscribe—so your site sees a traffic windfall from the RIGHT people.

AT THE END OF THIS MODULE, YOU’LL …

Hit reset on your target market understanding: the Perfect Pinner exercise (Their goals? Pain points? Challenges? Check, check, check.)
Decipher the SEO strategy Pinterest employs & load up your content pillars along with customized, copy/pasteable keyword sets to act as a siren song for your dream customers/clients
Set up a Pinterest-perfect profile + strategize your board with your new understanding of SEO, so your account is giving those first-day-of-school-supplies-ready vibes, before we even start pinning content

Content that Converts

Module #2

Concoct a wildly easy (dare I say, ~almost~ lazy) strategy for maximizing your content’s traffic driving power. This is the secret to outliving the algorithm that we’re used to on social media platforms.

AT THE END OF THIS MODULE, YOU’LL …

Understand how to strategize your content creation cascade, so you can build a system that makes you only SEEM like you’re everywhere
Watch me take 1 blog & siphon it off into 10+ eye-catching pins (we’re working smarter, not harder, baby—this is your little army of worker bees that acts as a content multiplier)
Unbox The Anatomy of a Perfect Pin Design inside a lesson for my aesthetic lovers—this is your rinse-and-repeat procedure so you can spend < 20 min. building out Pinterest content
Copywrite a Viral-Worthy Pin I’m handing over my recipe for pins that live for YEARS & thousands of saves, down to the perfect title, description, & keywords

Turn Traffic into Trea$ure

Module #3

Now that we’ve got all the customers & clients coming to the yard thanks to your drool-worthy, “omg-I-MUST-bookmark-this” content, let’s turn ‘em into metrics that matter for small businesses: leads, subscribers, & money in da bank.

AT THE END OF THIS MODULE, YOU’LL …

Track your goal progress & metrics with my Pinterest Analytics Blueprint (key performance indicators, woot!) to measure website traffic, shares, signups, and sales—I’ll even show you how to source Pinterest content from other platforms to blend your marketing efforts & business goal
Got an ecommerce situation? Unwrap a system that scales your sales & see how to invite pinners off of the platform and directly to your products—fun fact, nearly 9 in 10 users are on Pinterest to plan purchases (source: business.pinterest.com)
Get ready to get in flow with Pinterest scheduling: the system of weekly & monthly to-dos to set and forget your Pinterest strategy (tbh, this is such a hands-off strategy it kinda feels criminal, but it’s 100% allowed—cross my heart!)

Analyze & Amplify Your Results

Module #4

If you know anything about me, you know I’m obsessed with results. With your Pinterest playbook set, we’ll move into the last piece of the puzzle: the ecosystem of different analytics sources and how to ensure this strategy works OVERTIME and for a LONG time—no matter what the algorithm says.

AT THE END OF THIS MODULE, YOU’LL …

Get traffic DRIPPING onto your website at a steady pace with my Intro to Analytics—so you can know how to duplicate when it’s working, and how to course correct when it’s not.
Understand how to go full scientist & adjust your strategy easily—this IS a lab after all, and I want you to be able to tweak-and-repeat the system & analyze your OWN data (hint: I’m showing you the exact numbers I track to see what’s working—and what’s not)
Figure out how to choose your own analytics adventure by identifying the metrics that best support you and your business goals while learning how to make analytics tracking work for YOU.

See More: Josh Hall – Seo Course