Luisa Zhou – Ultimate Course Launch 2023

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How to create an online course

(Note! I have an entire guide on how to create your course, where I talk about creating a course in much more detail.)

The first thing you need is a course idea. What’s the best way to come up with your idea?

Try working with 1-on-1 clients or a group coaching program first (even if it’s just a handful of clients).

You get paid validation AND you create the best course possible from day one (because you’re incorporating actual clients’ feedback as you devise your course).

That said, even when you DO have all that data from working with your clients, you’ll need to plan ahead and be strategic about how you create your course. Here’s how.

#1: Start with a “First Steps” course

Too many aspiring course creators try to turn their first course into their magnum opus. This becomes too overwhelming to create and sell.

Instead, create a “First Steps” course that makes it way easier for you to create, sell, and overdeliver on it.

For example, my own “First Steps” course is called “Your First Paying Clients” (YFPC). My full a-z course (which I created after my first course and developed for several years) is called “Employee to Entrepreneur” (ETE).

I first sold YFPC before selling ETE, which allowed me to make ETE into the best course possible.

If you need course ideas, take a look at this list of 150+ course ideas.

#2: No “beta” versions

Some people prefer to create free “beta” courses first to test them out.

But I don’t believe in creating a “beta” course.

Mostly because doing so gives you AND your students permission not to take your course as seriously, simply because it’s “in beta.”

#3: Promise a result

What result does your course help someone to achieve? What’s the tangible goal they receive? For example, how much weight will they lose (if you sell a weight-loss course)?

Or if you’re selling something with an intangible result, what’s that thing they can measure? If you help them become happier, what does that look like in their day-to-day life? How do they interact with people or feel throughout the day?

You need to know the exact result you offer to show people why they should specifically join your course.

#4: Don’t wait to create/sell your course until “after you have an audience”

Growing your audience and making sales shouldn’t be mutually exclusive events. Instead, use a course launch to capture attention, grow your audience, AND make more sales.

The key to doing so successfully lies in being able to quickly turn strangers into excited customers.

As a result, you do that via three steps:

(1) “Teaching the gap” between what your customers know and what they need to learn from you, so they clearly understand why they should buy,

(2) Giving “Step 0” wins that demonstrate why people should believe in you and your course, and

(3) “Amplifying personal connections” so that people are excited to buy and learn from you.

#5: Don’t create the full course before you sell it

Maybe you’ve been there:

You’ve spent countless hours creating a course. You launch it and… crickets.

Don’t create your course before you sell it.

Here’s what I mean:

Create the course outline first, along with the first module, and then sell it. With the help of customer feedback, you then create the rest of the modules as your clients go through your course. That way, you create the best product the first time around thanks to the feedback you get.

Won’t this lead to a subpar course as a result, though? No. You’ll actually create the BEST course this way; and you’ll create your course much faster. No matter how well you know what you teach, learning to teach is a completely separate skill.

#6: Don’t create several low-priced products

Is it easier to sell several low-priced products than high-ticket programs? Contrary to popular belief: No, it’s not.

You see, you need to set up support for every course. And you must learn how to sell each of those courses.

Instead, create a small number of high-end products — and help your audience get better results in the process.

#7: Don’t focus on a “beautiful” course (focus on this instead)

Focus on supporting your students and helping them get the best value from your course instead of spending time working on creating a gorgeous course. You can deliver your course in several ways, and none of them require a designer or a beautiful website.

See More: Money Making Juggernaut – Asset Recovery Course

 

 

Sale Page: https://www.luisazhou.com/ultimatecourselaunch/ (More infomation)