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Who is Marco Gioardano?

Marco Gioardano is a Web/Data Analyst and SEO specialist known for blending analytical rigor with real-world SEO strategy. He runs Seotistics Academy, where he publishes content and training on advanced SEO data analysis. His background combines business, informatics, and hands-on experience with Google Analytics, Search Console, Python, SQL, and BigQuery.

Marco also shares insights on LinkedIn about SEO metrics, practical data interpretation, and decision-driven analysis rather than surface-level metrics.

What Analytics For SEO Is

Analytics For SEO is a practical, technical training program designed to help SEO professionals and analysts master data-driven SEO insights — not just reporting.

It’s offered in different formats:

• Premium Course (video + hands-on) — A structured, multi-hour curriculum with code, frameworks, and real use cases.

• E-book (“The Ultimate Guide”) — A written guide with Python and SQL examples plus analytical concepts.

Core Focus & Philosophy

Rather than typical SEO courses that teach what SEO tools do, this program focuses on:

1. Turning Data into Answers

You learn not just to extract metrics (like traffic or rankings), but to interpret, validate, and communicate insights that influence SEO strategy.

2. Practical Technical Skills

The course teaches technical skills often missing in SEO training:

• Python for SEO data extraction and manipulation

• SQL & BigQuery for large datasets

• Automation of routine tasks

• APIs (GSC & GA4) to get raw data efficiently

This isn’t about coding for coding’s sake, but using these tools to scale work and reduce manual effort.

3. Structured Frameworks

It promotes repeatable processes such as:

• Auditing site content using an 8-step framework

• Content decay & traffic change analysis

• Internal linking audit

• Cannibalization detection

• Segmenting and grouping pages and queries

• Effective reporting and storytelling to stakeholders

4. Reporting & Communication

A key part of the training is visualisation and narrative — how to present analysis so stakeholders understand and act.

What You’ll Learn (Typical Modules)

According to course outlines, the curriculum often includes:

Foundations

• Tool setup (GSC, GA4, Python, SQL)

• Analytical mindset

Website Auditing

• Data extraction & cleaning

• Manual to automated workflows

Scaling & Data Tools

• SQL, BigQuery, Polars, DuckDB

• Handling large datasets

Reporting & Storytelling

• Data visualisation

• Effective dashboarding (e.g., Looker Studio)

Advanced Use Cases

• SERP analysis

• CTR evaluation

• Competitor tracking and trend analysis

Who It’s For

Ideal for:

• Mid- to advanced SEO professionals

• Digital analysts transitioning to SEO

• Agencies and consultants who need to deliver data-driven insights

• Teams managing larger sites with complex data needs

Not ideal for:

• Absolute beginners seeking basic SEO fundamentals

• People only interested in basic ranking reports rather than deep analysis

Key Benefits

✅ Learn how to get deeper insights from Search Console & GA4 data
✅ Build reproducible analyses rather than ad-hoc spreadsheets
✅ Automate repetitive tasks to boost efficiency
✅ Scale audits for large sites or multi-site portfolios
✅ Communicate SEO insights with clarity and business context

Summary

Analytics For SEO is a hands-on, analytics-centric training program by Marco Gioardano, built to elevate SEO work from surface metrics to strategic insight. It combines technical tools (Python, SQL, BigQuery) with frameworks for structured analysis and reporting — all aimed at making SEO decisions more data-informed, efficient, and impactful.

See More: Seth Godin – Ad Creative Academy

 

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