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Here’s What You Get:

 

Overview

Mike Rhodes – Ads 2 AI is not just a single standalone course — it’s part of Mike Rhodes’ broader AdsToAI system, designed to help Google Ads professionals transition from manual campaign management → AI-powered systems and automation.

The core idea:
The future of PPC is not better button-clicking — it’s building AI-driven systems that run and optimize ads for you.

Core Goal

Help marketers evolve from:

• Campaign operators (tactics, dashboards, manual optimization)
• System builders (automation, AI agents, scalable frameworks)

Rhodes emphasizes that AI commoditizes execution, so the real advantage becomes:

• Strategy
• Systems
• Automation infrastructure

What “Ads 2 AI” Actually Teaches

1. From Ads → Systems Thinking

• Stop focusing on individual campaigns
• Build repeatable frameworks across accounts
• Think in terms of processes, not tasks

Example: Instead of optimizing keywords manually → build scripts/AI to do it continuously

2. AI + Google Ads Automation

• Use AI to:
  • Generate insights from data
  • Automate reporting
  • Optimize campaigns at scale
• Combine tools like:
  • Google Ads Scripts
  • APIs
  • AI models

This aligns with his training on scripts, Sheets, and AI-powered automation

3. Building AI Agents (Key Shift)

A major theme in Ads 2 AI:

Don’t just “use ChatGPT”
Build AI agents that act like team members

You learn to:

• Create agents that monitor accounts
• Automate decision-making
• Connect to real business data

These agents can:

• Save hours weekly
• Handle repetitive optimization
• Improve over time

4. The “8020 System” (Core Framework)

Inside AdsToAI, Rhodes teaches systems like:

• 8020brain → AI-powered decision system
• 8020agent → custom automation agents

These help you:

• Turn business data into insights
• Build a “second brain” for marketing decisions
• Automate analysis + execution

5. Practical Implementation (Not Theory)

Unlike many AI courses, Ads 2 AI focuses on:

• Real scripts
• Real workflows
• Real client use cases

You’re expected to:

• Build tools
• Deploy automations
• Integrate into actual ad accounts

Format

Typically delivered via:

• Membership (AdsToAI community)
• Courses + workshops + live sessions
• Tools, scripts, and templates included

Who It’s For

Best suited for:

• Google Ads specialists
• PPC agency owners
• Advanced freelancers
• Performance marketers

NOT ideal for:

• Beginners with no ads experience
• People looking for basic “how to run ads” tutorials

Key Philosophy

1. “Stop selling hours. Build systems.”

• Manual work becomes obsolete
• Systems compound over time

2. AI is a force multiplier

• Not a tool → a team member
• Use your own data, not generic prompts

3. Strategy > execution

• AI can run campaigns
• Humans must design systems and strategy

Main Benefits

• Save 5–20+ hours/week via automation
• Scale agency without hiring heavily
• Build proprietary tools (competitive moat)
• Move upmarket (higher-value services)

Considerations

• Technical learning curve (scripts, APIs, AI workflows)
• Requires existing PPC knowledge
• More “builder mindset” than plug-and-play

Bottom Line

Ads 2 AI = evolution of PPC skills

It teaches you to go from:
Running ads
→ Automating ads
→ Building AI-powered marketing systems

This is closer to:

• “AI engineer for marketing”
  than
• “media buyer”

 

 

See More: Rich Webster – How To Charge More

 

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