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Mike Rhodes’ course, “From Smart Scripts to Intelligent Agents – The Evolution of PPC Professionals,” is a comprehensive training program designed to help PPC professionals transition from traditional manual optimization techniques to leveraging AI-driven automation in Google Ads campaigns. This

course is particularly beneficial for agency owners, freelancers, and in-house marketers aiming to enhance efficiency and scalability in their PPC operations.

 

Course Overview

The program focuses on the integration of AI into PPC management, emphasizing the development and utilization of intelligent agents to automate and optimize campaigns. Key components include:

• AI-Powered Automation: Learning to implement AI tools for real-time campaign adjustments and decision-making.

• Custom Script Development: Guidance on creating personalized Google Ads scripts using basic coding skills, such as JavaScript and Google Sheets.

• Performance Max (PMax) Insights: Utilizing scripts like the PMax Whisperer to gain detailed insights into campaign performance across various channels.

• AI-Driven Creative Analysis: Employing AI to analyze and optimize ad creatives for better engagement and conversion rates.

The course is structured to cater to both beginners and experienced professionals, with a self-paced format that allows for immediate application of learned concepts. Participants can expect to save significant time in campaign management and achieve improved ROI through the implementation of AI strategies.

Real-World Impact

Professionals who have applied the techniques from this course report substantial improvements in campaign efficiency and profitability. For instance, one agency reduced optimization time by 80% using Mike’s scripts, while another transformed a $10K account into $40K quarterly revenue through AI-driven

advertising strategies.

Tools and Resources

Participants gain access to a suite of tools and resources, including:

• PMax Whisperer Script: A tool that provides transparency into Google’s Performance Max campaigns, revealing spend allocation and performance metrics across different channels.

• Custom Script Templates: Pre-built scripts that can be customized to suit specific campaign needs, facilitating quick implementation.

• AI Integration Guides: Instructions on integrating AI tools like ChatGPT for tasks such as ad copywriting, landing page optimization, and competitor analysis.

Who Should Enroll

This course is ideal for:

• PPC Professionals: Individuals managing Google Ads campaigns who wish to enhance their automation skills.

• Digital Marketers: Professionals seeking to leverage AI for improved campaign performance and efficiency.

• Business Owners: Entrepreneurs aiming to scale their advertising efforts without increasing workload.

• Agencies: Organizations looking to provide cutting-edge PPC solutions to clients.

By mastering AI-driven PPC strategies, participants can future-proof their skills and stay ahead in the rapidly evolving digital advertising landscape.

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