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Polly Payne – Print School 2.0 is a comprehensive online business program designed for creators who want to design, manufacture, and sell premium printed products such as planners, journals, devotionals, workbooks, notebooks, and other paper goods. Created by Polly Payne, founder of Horacio Printing and creator of the Dream Planner™, the course walks students through the entire product creation and launch process—from idea to profitable sales.

Who It’s For

This course is ideal for:

• Aspiring entrepreneurs interested in physical product businesses.
• Coaches, authors, and educators creating branded workbooks or journals.
• Artists and designers wanting to launch stationery or paper-product brands.
• Existing business owners expanding into printed products.
• Beginners with little or no printing experience.

What You’ll Learn

The curriculum follows Polly Payne’s Dream Printing Method, covering every stage of creating and selling printed products.

Module 1: Print Fundamentals

• Understanding printing terminology.
• Choosing the right print specifications.
• Creating a production timeline.
• Avoiding common manufacturing mistakes.

Module 2: Product Planning

• Selecting profitable product ideas.
• Defining your target audience.
• Structuring planners, journals, devotionals, or workbooks.
• Designing products customers actually want.

Module 3: Design & File Preparation

• Creating print-ready files.
• Working with Canva and Adobe InDesign.
• Layout, typography, and page formatting.
• Cover design and interior formatting.

Module 4: Manufacturing

• Finding reliable printers.
• Understanding paper types and binding options.
• Requesting samples and proofs.
• Managing production quality.

Module 5: Pricing & Fulfillment

• Calculating production costs.
• Setting profitable pricing.
• Shipping strategies.
• Working with fulfillment partners.
• Inventory management.

Module 6: Marketing & Sales

• Building an online audience.
• Product launch strategies.
• Email marketing.
• Social media promotion.
• Increasing repeat customers and customer loyalty.

Bonuses & Community

Depending on the enrollment option, students may receive:

• Two years of access to the training.
• Live group coaching calls (up to four per month).
• Private student community.
• Direct Q&A with Polly Payne.
• Access to trusted printing, design, and fulfillment partners.
• Launch School bonus training.
• Canva and Adobe InDesign tutorials.
• Design templates.
• Sample material packs and print credits (for some payment plans).

Key Strengths

Pros

• Covers the complete print-product business workflow.
• Beginner-friendly with step-by-step guidance.
• Includes live coaching and community support.
• Shares practical vendor and manufacturing resources.
• Suitable for both hobbyists and entrepreneurs.
• Focuses on premium branding and product quality.

Potential Limitations

• Primarily focused on physical paper products rather than digital products.
• Success depends on executing product development, marketing, and customer acquisition.
• Manufacturing and inventory require upfront investment compared with purely digital businesses.

Expected Outcomes

By the end of the program, students should be able to:

• Design a professional printed product.
• Prepare files for commercial printing.
• Source manufacturers and fulfillment services.
• Launch an online paper-product business.
• Market and sell planners, journals, devotionals, or workbooks with sustainable business systems.

Overall Assessment

Print School 2.0 is a specialized program for creators who want to build a business around premium printed products. Rather than focusing only on graphic design, it combines product development, printing logistics, branding, fulfillment, and marketing into a structured roadmap. It is particularly valuable for authors, coaches, stationery brands, and creative entrepreneurs seeking to turn an idea into a commercially viable print product.

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