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What the Course Is About

Therese Oertenblad – Start To Wholesale is a step-by-step program for product-based business owners who want to:

Get their products into retail stores
Build a wholesale sales channel
Land their first stockists (retail buyers)

At its core: It teaches how to go from selling direct (e.g. Etsy, Shopify) → to selling in shops at scale.

Core Idea: Wholesale as a Growth Channel

Instead of relying only on:

• Direct-to-consumer sales
• Social media
• Paid ads

You add:
Wholesale distribution (selling to retailers in bulk)

Benefits:

• More stable revenue
• Larger order sizes
• Brand exposure in physical stores

What You’ll Learn

1. Getting “Wholesale-Ready”

• Product positioning for retail
• Packaging + presentation standards
• Terms (MOQ, margins, payment terms)

Many small brands fail here — this fixes that.

2. Pricing for Profit (Key Module)

• Wholesale pricing formulas
• Profit margins & markups
• Avoiding underpricing

Includes:

• Pricing calculator templates

3. Sales Materials That Convert

• Line sheets (your wholesale catalog)
• Product catalogs
• What retailers actually look for

You’ll create assets used to pitch buyers.

4. Outreach & Selling to Retailers

• How to contact shop owners
• Email pitch frameworks
• Relationship-based selling (not spammy)

5. Landing Your First Stockists

• Structured outreach plan
• 12-week challenge to secure first 3 buyers

Course Structure

Main Components

• 4 core modules (step-by-step roadmap)
• Workbooks + templates
• Pricing calculator
• Email pitch templates
• Line sheet / catalog templates

Support System

• Private community (Slack-style support)
• Live Q&A sessions
• Buyer interviews / case insights

Timeline

• Core learning: ~5 weeks
• Execution challenge: 12 weeks
  Focus is on implementation, not just theory

Who It’s For

Best fit:

• Product-based businesses (e.g.):
  • Handmade brands
  • Etsy sellers
  • Ecom product owners
• Beginners to wholesale

Not ideal:

• Service businesses
• Dropshipping / digital-only models
• Already advanced wholesale brands

 

Teaching Philosophy

Therese emphasizes:

• Simple, structured systems
• Confidence in pricing & selling
• Relationship-driven sales (not aggressive tactics)

She comes from 15+ years in sales + retail/wholesale industry

Pros & Cons

Pros

• Very practical + beginner-friendly
• Strong focus on real-world wholesale (not theory)
• Templates save time (pricing, outreach, catalogs)
• Clear roadmap to first sales

Cons

• Only useful if you sell physical products
• Requires outreach (not passive)
• Wholesale margins can be lower than DTC
• Not focused on scaling beyond early stage

Reality Check

This is NOT:

• Passive income
• “Upload product → get retailers automatically”

It is:
A sales + distribution skillset

Success depends on:

• Product quality
• Pricing
• Outreach consistency

Bottom Line

Start To Wholesale = one of the most practical beginner programs for getting products into retail stores.

Key takeaway:

• Teaches how to sell products through shops
• Not how to build products or run ads

 

See More: Richard Yu – AI Arbitrage Blueprint

 

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