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Here’s What You Get:

 

What it is

“Matt Ryder – Matt Ryder F The GuRUs” is a sales training community + course ecosystem hosted on Skool, created by Matt Ryder.
It’s positioned as a no-BS alternative to expensive sales guru programs, focusing on practical, real-world closing skills.

Core concept

• Built around the idea of “stop paying the guru tax”
• Emphasizes adapting sales to your personality, instead of copying scripts blindly
• Mix of course content + live coaching + community support

What you learn

The training is heavily focused on high-income sales skills:

• Closing deals (high-ticket + inbound/outbound)
• Objection handling frameworks
• CRM management + follow-ups
• Tonality and persuasion psychology
• Sales team systems + SOPs
• Real call breakdowns and live coaching

All content is designed to be actionable rather than theoretical.

Structure & features

1. Recorded training library

• “Metric ton” of lessons (scripts, systems, breakdowns)

2. Live coaching

• Up to 25 live sessions per week (depending on plan)

3. Community

• Peer interaction + multiple coaches
• Feedback on calls, scripts, and performance

About Matt Ryder

• Former 7-figure sales rep and sales team leader
• Worked with major names like:
  • Russell Brunson
  • Brad Lea
  • Ryan Serhant
• Founder of Sales Sniper and former CEO/co-owner of 7th Level sales training

Positioning (important nuance)

This program is deliberately anti-guru marketing:

• Low-ticket subscription instead of $5k–$10k courses
• Heavy emphasis on execution + reps over “mindset fluff”
• Appeals mainly to:
  • beginner → intermediate sales reps
  • agency closers / appointment setters
  • people trying to break into high-ticket sales

Reality check

• It’s not a business-in-a-box (no guaranteed leads or job placement)
• Value depends heavily on:
  • how much you practice + take calls
  • whether you already have access to sales opportunities

 

 

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